Walking into Good Good coffee shop in Brisbane's West End feels like being welcomed into a community where everyone knows your name and how you take your coffee. Owner Josh Power has created more than just a café—he's built a space where genuine connection happens over exceptional coffee.

Josh's journey to business ownership is as rich as the coffee he serves. Growing up in Bowen, North Queensland as an Aboriginal and South Sea Islander man, he describes himself as "a dreamer" who would imagine creative futures while his father cast fishing nets along the shoreline at dusk. After moving to Brisbane to study remedial therapy, Josh worked in Indigenous health before spotting an opportunity to start a coffee window alongside his sister's medical clinic.

What began as "Little Peaches," a tiny coffee operation, quickly grew into Good Good—a thriving café that's now expanding to include deli-style sandwiches and eventually a wine bar. But what truly sets Josh's business apart isn't just the quality products—it's the intentional culture he's created. Drawing from his experience in health and HR, Josh has challenged the notoriously toxic hospitality industry by implementing professional workplace practices and creating a safe environment where staff feel valued and supported.

"We love our staff and it shows," Josh explains, describing how this translates directly to the warm, personalized customer service that's become their hallmark. This commitment to people—both employees and customers—has built a loyal community following and positioned Good Good for continued growth.

Beyond his business success, Josh maintains his creative spirit, planning to use the financial stability from his café ventures to return to his passion for music production. His story embodies a powerful message for other Indigenous entrepreneurs: trust your instincts, take risks, and create paths that honor both practical needs and creative dreams.

Ready for coffee that comes with community? Visit Good Good at Shop 2, 24 Beasley Street in West End, and experience what happens when business meets heart.