Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands.

With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels.

In This Conversation We Discuss:

• [00:00] Intro
• [01:09] Getting to know the new product, Realize
• [02:33] Facing rising ad costs across platforms
• [04:22] Launching before peak season to save costs
• [07:10] Questioning the myth that more budget wins
• [09:31] Challenging the idea that AI replaces strategy
• [11:30] Callouts
• [11:40] Unlocking incremental growth on the open web
• [14:16] Testing new channels with wise budgets
• [15:17] Running quarterly moonshot experiments

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Performance beyond search and social taboola.com/
• The performance built for advertisers realize.com/
• Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/

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