What does it take to lead hardware startups in markets that don’t even know they need you yet? In this episode of The Logan Fields Podcast, we sit down with Tim Fern, Chief Commercial Officer at Ibot and former global sales leader for Meta’s Oculus division, to talk about the wild reality of building billion-dollar companies—without the luxury of consumer awareness or infinite funding.

Tim brings a rare blend of strategic clarity and real-world experience. Before joining Ibot, he spent six years at Meta helping scale Oculus from an experimental product to a multi-billion-dollar retail business. He knows what it means to sell the future, and he’s refreshingly honest about what that really takes—internally, operationally, and emotionally.

We talk about everything from the grit behind market education to why it’s not always best to chase a customer who's already looking for what you're selling. Tim shares what it’s like to work on projects that require deep conviction, how to keep a team motivated when traction takes time, and what’s fundamentally different about building hardware versus software in today’s venture landscape.

If you’ve ever wondered how startup execs think about product-market fit when they’re inventing a whole new market—or what it feels like to go from Meta to a lean 18-person team—this is an episode you don’t want to miss.

In this episode, Tim covers:

• His role in Oculus’s global expansion and what it taught him about early adopter psychology

• The strategy behind Ibot and why vision care is the next frontier in health tech

• Why “telling the customer what they want” sometimes works better than listening

• The VC shift from burn-to-scale to lean growth and how that impacts hardware innovation

• How to build relationships in enterprise sales without relying on outbound noise

• What makes a founding team worth betting on—and why technical skill isn’t enough

• Why small teams of experts can outperform large, well-funded competitors

• His take on stock options, down rounds, and what equity really means in early-stage ventures

Along the way, Tim also opens up about his sneaker obsession (85 pairs and counting), what it’s like to log 250,000+ air miles a year, and the best ways to get attention without selling your soul. We also dig into the psychology of risk, what it feels like to start over after working for a tech giant, and why solving a real problem—not just building something cool—is what separates hobbyists from high-growth entrepreneurs.

This is a conversation for anyone who’s serious about building. Whether you’re launching a startup, raising capital, trying to land your first enterprise deal, or just want to understand what it really takes to create something game-changing, Tim delivers insight without the fluff.

Want to go deeper? Here’s how to engage with the show:

• Subscribe to The Logan Fields Podcast on your favorite streaming platform so you never miss an episode

• Connect with Logan Fields on social or visit loganfieldspodcast.com to explore past episodes

• Reach out to Tim Fern on LinkedIn or follow his work at Ibot to see how vision care is being redefined

• If you enjoyed this episode, share it with a friend or founder who’s in the trenches right now—we’re here to fuel the builders

• Leave a review if this episode gave you something to think about. It helps more people find the podcast and gives us fuel to keep going

Thanks for listening to The Logan Fields Podcast, where ambition meets clarity and real talk gets the mic. We’ll see you next time.