Today Michael and Kathryn introduce Ryan Wheelwright, a veteran mortgage lending professional, to discuss his career journey and experiences across various industries. Ryan shares his background in business and philosophy, his transition through different companies, and his early work in the restaurant industry which helped develop his people skills. The conversation explores Ryan's evolution from restaurant work to mortgage banking, his approach to video content creation and social media, and his strategies for building professional relationships and personal branding.

Building Bigger Lives Podcast

https://www.instagram.com/buildingbiggerlives

Contact Coach Michael Regan-

www.facebook.com/CoachMichaelRegan

www.instagram.com/coachmichaelregan/

www.linkedin.com/in/mregan/

Contact Kathryn Pedersen-

http://www.instagram.com/steamboatmortgage

In this episode of the Building Bigger Lives podcasts, Kathryn shares her experiences and insights from attending the Momentum Builder Sales Mastery event in Dallas-Fort Worth, where she connected with industry leaders and learned about adaptability in the mortgage industry. The event featured various speakers who discussed personal growth, social media strategies, and the importance of meaningful connections, with Michael and Kathryn agreeing to feature some speakers in future book club episodes. They discuss the value of authentic presentations and events, with Kathryn planning to share more personal stories in her videos, and note the success of the Sales Mastery event which has been a key industry gathering for 30 years. They agreed to focus on both immediate takeaways and longer-term lessons that could be applied as they move into 2026.

Building Bigger Lives Podcast

https://www.instagram.com/buildingbiggerlives

Contact Coach Michael Regan-

www.facebook.com/CoachMichaelRegan

www.instagram.com/coachmichaelregan/

www.linkedin.com/in/mregan/

Contact Kathryn Pedersen-

http://www.instagram.com/steamboatmortgage

Today Michael and Kathryn discuss the book "The Spirit of the Purple Cow" by Seth Godin, which focuses on being different and remarkable to stand out in today's world. They explained the concept using the example of a purple cow being needed to capture attention, as ordinary cows no longer inspire interest. The discussion highlights how traditional marketing methods are less effective, and they emphasize the importance of passionate obsession in creating memorable and distinctive experiences.

Michael and Kathryn explore the concept of creating distinctive and remarkable products or experiences in business, drawing on examples from various industries and discussing how traditional marketing methods are becoming less effective. Highlighting successful examples like Apple and Trader Joe's, they emphasize the importance of passionate customer advocacy and the role of "sneezers" in naturally spreading product awareness through word-of-mouth and social media. The discussion concludes with insights on niche retail strategies and the value of taking calculated risks to differentiate oneself in the marketplace.

Building Bigger Lives Podcast

https://www.instagram.com/buildingbiggerlives

Contact Coach Michael Regan-

www.facebook.com/CoachMichaelRegan

www.instagram.com/coachmichaelregan/

www.linkedin.com/in/mregan/

Contact Kathryn Pedersen-

http://www.instagram.com/steamboatmortgage