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Building Better CMOs and Marketing Leaders

Building Better CMOs and Marketing Leaders

By: MMA Global / LightningPod
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 Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com©️ MMA Global Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership

    Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership
    Aug 20 2025
    Full transcript⁠⁠ ⁠⁠Watch this interview on YouTube⁠⁠ — “Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab. “Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselves: How they are perceived, and how those perceptions align with the value they bring. Today on Building Better CMOs, Stacy and MMA Global CEO Greg Stuart talk about turning “earners into owners,” making investing simple and approachable, and the importance of both accessibility and transparency. They also discuss her unconventional path to the CMO role, beginning in Schwab’s retail business 24 years ago, and what it means to be a “cheerleader” for your team. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠Stacy's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    52 mins
  • Lisa Caputo, CMO of Travelers: Empathy Meets Innovation

    Lisa Caputo, CMO of Travelers: Empathy Meets Innovation
    Jul 9 2025
    Full transcript⁠ ⁠Watch this interview on YouTube⁠ — "You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination." And there's one more ingredient missing from the recipe, which Lisa has learned over a career spanning broadcast journalism, the White House, and corporate America: The willingness to stay curious and embrace change. Today on Building Better CMOs, she shares insights on transforming customer experience at Travelers, the four-legged stool of "Big M marketing," and the critical role of leadership in driving organizational change. She and MMA Global CEO Greg Stuart also discuss the value of measurement in demonstrating impact, what she learned from working for Bill & Hillary Clinton, and how to foster an environment of empathy. Correction: Travelers is 170 years old, not 161. This episode was produced and edited by Eric Johnson from ⁠⁠⁠LightningPod.fm⁠⁠⁠. ⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠Lisa's LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    1 hr and 7 mins
  • Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value

    Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value
    Jun 25 2025
    Full transcript Watch this interview on YouTube — "There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the recreational boating company Brunswick, is to redefine what marketing is and to educate her organization about its power. Brunswick's portfolio includes iconic names in aquatic recreation, like Mercury Marine, Sea Ray, and Boston Whaler. And one of Lauren's initiatives has been implementing a new brand identity for the 175-year-old firm, under the tagline of "next never rests." Today on Building Better CMOs, Lauren talks with MMA Global CEO Greg Stuart about why being a hand-raiser opens doors in your career, leveraging consumer insights in the boating industry, and how she journeyed from talent management to CMO. They also discuss the importance of ethnographic research, implementing quarterly business reviews, and — most importantly — what kind of boat Greg should buy. This episode was produced and edited by Eric Johnson from ⁠⁠LightningPod.fm⁠⁠. ⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠ ⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠ Links: ⁠⁠⁠⁠Lauren's LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    1 hr
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