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Build Your Boss Brand

Build Your Boss Brand

By: Tracey Nguyen
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About this listen

Build Your Boss Brand is where business strategy meets identity, energy, and evolution.

Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out.

You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too).

If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for you.

Because your brand isn’t just how you show up — it’s who you’re becoming.

© 2025 BYBB Media Inc
Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Rebranding Yourself After Birth: The Identity Shift No One Talks About
    Dec 5 2025

    Have you ever filmed content but didn’t recognize the woman on camera? In this episode, Tracey opens up about the identity shift that happens after becoming a mom — the rebrand no one talks about. If you're a momtrepreneur, content creator, or new parent trying to rediscover who you are, this episode will feel like a breath of truth.

    Becoming a parent changes everything — especially when you are the face of your brand.

    In this powerful episode, Tracey breaks down what rebranding yourself after birth really looks like:

    ✨ Why showing up online feels different as a new mom
    ✨ The emotional and identity shifts no one prepares you for
    ✨ How motherhood impacts your capacity, confidence, and content
    ✨ The “identity gap” between who you were and who you’re becoming
    ✨ A deeply personal story about raising a daughter without family nearby
    ✨ Practical next steps if you’re just beginning your postpartum rebrand

    Whether you’re rediscovering your voice, navigating new energy, or trying to balance business and motherhood, this episode will help you feel seen, grounded, and inspired.

    If you’re a momtrepreneur, content creator, or new parent — this rebrand isn’t just about your brand… it’s about your identity. And you’re exactly where you need to be.

    🔗 Connect with me on Instagram
    Instagram: @traceynguyen.co
    / traceynguyen.co
    Website: traceynguyen.co
    Powered by BOWO CREATIVE INC
    https://bowocreative.com/

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    14 mins
  • “I’m Coming Back to Buy the Building”… and She Did — The Lisa Dinh Story
    Nov 19 2025

    In this episode of Build Your Boss Brand, I sit down with Toronto’s top stylist and global hair artist Lisa Dinh, who opens up about the moment she was almost forced out of her commercial space… and the full-circle moment where she returned as the owner of the entire property.

    Lisa shares:
    ✨ How she went from 18-year-old beauty school graduate to international hair brand
    ✨ The near-eviction that became the biggest turning point in her business
    ✨ What it really takes to build a team, lead a salon, and stay grounded
    ✨ The truth about entrepreneurship that no one sees on Instagram
    ✨ Her belief in doing business from authenticity, trust, and self-worth

    Her story is about resilience, identity, and the kind of boss energy that comes from betting on yourself — even when it feels impossible.

    If you’re a woman building your empire, this episode will light something up in you.

    🔗 Connect with Lisa Dinh
    Instagram: @lisathidinh
    / lisathidinh
    Website: https://lisadinhhairstudio.com/



    🔗 Connect with me on Instagram
    Instagram: @traceynguyen.co
    / traceynguyen.co
    Website: traceynguyen.co
    Powered by BOWO CREATIVE INC
    https://bowocreative.com/

    Show More Show Less
    38 mins
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