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You've got a website. You're posting on social. Maybe you're running some PR or ads. But your business still feels like a leaky bathtub. Money in, results out. Every month, the same grind.

Here's what nobody told you: you're missing the fourth horseman. Website, social media, and traffic are three legs of a stool. Without a CRM, you're building on sand instead of concrete. Brady breaks down why he spent $12,000/year on Salesforce when he was only managing $1M in sponsorships. And why he kept paying even when he wasn't using it actively.

Gabriel shares why even billion-dollar companies can't answer basic questions like "Which customers are worth 10x more?" or "What's our actual return on this campaign?" The reason? No proper CRM container to capture and organize the traffic they're paying for.

This episode reveals the Four Horsemen framework, why CRM is the engine that makes everything else work, and how to stop wasting 30-70% of your marketing budget on efforts that evaporate the moment they hit your business.

If you're spending money on marketing but can't tell which efforts actually drive revenue, this is your wake-up call.