If you’ve ever stared at your phone thinking, “Surely I’ve used every content idea in existence…” this episode is your new creative recharge.

For the first time ever, all three Buddez founders — Sophie, Rosita and Pete — sit down together to share their best real-world strategies for creating content consistently, even when your inspiration tank is empty.

From the power of simple educational snippets, to the magic of trending audio, to Pete’s love affair with that American wood-chopping guy on TikTok… we cover it all.

And yes — here’s the axing guy:

htts://www.tiktok.com/@northernwoodcutter/video/7544863169487916318?_r=1&_t=ZS-91ZxciNucgK

Whether you’re a tradie, an eCommerce brand, a service provider, or just getting your socials off the ground, this episode gives you practical tips you can implement today.

In this episode, the team shares:

✨ Rosita’s 4-part content framework

• Educate
• Sell & promote (with a strong hook)
• Social/behind the scenes
• Nurture (and the secret power of 4.1 – feedback loops)

✨ Sophie’s content strategies

• Why “obvious to you” is gold to your audience
• Why you should look outside your industry
• Clever hooks that stop the scroll
• The easiest content ever: trending audio + a simple clip
• Why storytelling while doing an unrelated action works (makeup… carpentry… smoothies… same same)
  
  
  

✨ Pete’s favourite content ideas

• Ask your customers what made them buy
• Ethically “spying” on competitors
• Origin stories (and why your passion is your best sales tool)
• Collaborating with complementary brands
• Trending topics: what Taylor Swift + Travis Kelce can teach marketers
• Tell people about mistakes — and what you learned
• Bonus tip: Use your comments section as a content generator
  
  
  

✨ Plus, the unexplainable universal appeal of…

• Wood-chopping TikToks
• Time lapses
• Before/after transformations
• Dogs on beach walks
• And why Pete still doesn’t understand makeup tutorials

👉 Join the Buddez community and get the latest insights from real small biz owners doing big things.

CREDITS:

🔗 Guests:

Sophie Siclari – Buddez Co-Founder & Marketing Specialist

Rosita Rose – Buddez Co-Founder & Social Media Specialist

Peter Anthony – Buddez Co-Founder & Executive Coach

🏢 Business: Buddez

📍 Based in: Australia

🌐 Website: www.buddez.com

📘 Facebook: https://www.facebook.com/groups/buddezcommunity

▶️ Instagram: https://www.instagram.com/buddez_/

💼 LinkedIn: https://www.linkedin.com/company/buddez/

▶️ YouTube: youtube.com/@Buddez

his episode is a beautiful look at what happens when purpose, grit and genuine care collide.

James Clendining, co-founder of Firefly HR, shares how he and his wife Barbi built a niche recruitment and training business in the OSHC and early learning space — one grounded in child-safeguarding, community, and deep sector knowledge.

From Barbi’s personal story that shaped the heart of their mission, to James’ jump from the ASX into the unknown, this conversation covers the pivots, the pressures, and the power of backing yourself even when the path gets messy.

You’ll hear how Firefly HR built authority through webinars and education, what it really costs to build an app (spoiler: a lot), how the pandemic forced a full business reset, and the practical ways James maintains strong relationships with centres and educators.

This episode is especially powerful for founders who are juggling growth, purpose, and burnout — and anyone needing a reminder to trust themselves a little more.

In this episode, James shares:

The childhood event that inspired Barbi to dedicate her life to helping kids feel safe and seen
Why OSHC is one of the most misunderstood (and undervalued) sectors in education
The leap from the ASX into small-business life — and why timing matters less than passion
How COVID completely wiped their revenue and forced a pivot into education and webinars
The real cost (and complexity) of building an app-based recruitment platform
Why reputation and genuine care still matter more than aggressive sales tactics
Practical ways he builds and maintains centre relationships (hint: pick up the phone)
The one piece of advice he wishes he took earlier in his business journey
How to tune out the noise of too many mentors and trust your own expertise

👉 Join the Buddez community to access James’ workshop and get the latest insights from real small biz owners doing big things.


CREDITS:
🔗 Guest: James Clendining
🏢 Business: Firefly HR — Recruitment + Consulting for ECE & OSHC
📍 Based in: Australia
🌐 Website: www.fireflyhr.com.au
👥 Co-founded with wife, Barbi

📘 Facebook: https://www.facebook.com/fireflyhrOSHC/
💼 LinkedIn: https://www.linkedin.com/company/fireflyhr
▶️ YouTube: https://www.youtube.com/channel/UCbq6P2fQ3N8FNXsKA_HTG7w

Mindset — it’s the quiet engine behind every small business owner’s growth (or burnout). In this episode, Pete sits down with psychologist and business mindset coach Kara Lambert to unpack the fears that hold us back, from imposter syndrome to perfectionism, and how to move forward with more confidence and calm.

Kara shares how her background in psychology and business led her to help founders at their “growth edge” — that point where you’re about to hire, expand, or launch something new but feel stuck in stories like “I’m not ready” or “Who am I to do this?”

She and Pete explore practical tools for shifting those thoughts, reframing nerves as excitement, acting from your core values, and finding a mindset that supports real growth (not burnout).

In this episode, Kara shares:

Why mindset becomes the biggest obstacle when you’re ready to scale
The science-backed difference between fear and excitement — and how to use it
How to question self-doubt (“How do you know that?”) to build resilience
The three business areas most impacted by fear — communication, money, and relationships
Why aligning with your core values helps protect your boundaries and decision-making
How to reframe imposter syndrome and stop relying on external validation

Kara’s biggest takeaway: “When you’re behaving in alignment with your core values, you stop ignoring red-flag clients and start building a business that actually feels right.”
👉 Join the Buddez community to access the full episode and get practical workshops, tools, and weekly Q&As designed for growing small businesses.

CREDITS:
🔗 Guest: Kara Lambert
🏢 Business: Kara Lambert
📍 Based in: South Australia
🌐 Website: https://www.karalambert.com
📸 Instagram: https://www.instagram.com/karalambertcom/
📘 Facebook: https://www.facebook.com/karalambertcom
💼 LinkedIn: www.linkedin.com/in/karalambertcom