What does it really take to turn a passion for beauty into a thriving, in-demand business? How do you build a brand that clients recognize instantly—and keep them coming back for years? Today, I sit down with Brooke Bemis, owner of Brows by B and the Brow Battalion, to uncover the real story behind her journey from serving tables to becoming one of Wichita’s most sought-after brow artists and educators. We talk about the grit, the branding, the boundaries, and the bold decisions that shaped her career, plus the lessons she’s learned about building a business, a brand, and a life you love.

Highlights

• Brooke’s journey from her first salon job to opening her own suite
• The moment she decided to niche down and focus exclusively on brows
• How branding (and a love of pink) set her apart in a crowded market
• The power of boundaries and policies in building a sustainable business
• Why she created a unique booking system—and how it keeps her schedule (and sanity) intact
• The leap from side hustles to full-time entrepreneur (and why it was terrifying)
• Launching a product line and professional tool collection for beauty pros
• The importance of community, networking, and training your “competition”
• How to handle burnout, set boundaries, and rediscover your “why”
• Advice for new estheticians and beauty professionals

Chapters

00:00 — Welcome & Introduction to Brooke

01:07 — Brooke’s Early Career and Finding Her Niche

02:10 — Building Brows by B: The Brand and the Experience

03:33 — The Power of Branding (and Pink Everything)

05:44 — From Side Hustles to Full-Time: Making the Leap

09:19 — Creating Hype: Booking, Waitlists, and Client Experience

15:24 — Training, Mentorship, and Building Community

21:03 — Product Lines, Tools, and Teaching Clients

23:11 — Burnout, Boundaries, and Rediscovering Passion

26:05 — Advice for New Beauty Pros & Final Thoughts

Resources

• Brows by B Website & Shop — Products, trainings, and more

To learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!

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