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Bringing Barbie to the Highway

Bringing Barbie to the Highway

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 Kaylee Nix and Grace Sharkey chat with Danielle Bansch, a national account manager at TransForce, about the group’s "Barbies in Trucking" campaign. They discuss its inspiration and how it aligns with TransForce's commitment to diversity, aiming to break gender stereotypes in the male-dominated trucking industry. The hosts explore the impact of encouraging women in transportation careers and celebrate TransForce's recognition as a Top Place for Women to Work in Transportation. Follow the Great Quarter, Gals Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.