In this episode of the Brilliantly Branded Podcast, we talk about something many professionals recognise but rarely name. Masking to fit.

Bruno Wozniak, digital innovation consultant and now author of The Reinvention Playbook, shares how years of adapting to corporate expectations slowly muted his real self.

From reading the room and softening opinions, to constantly changing his behaviour to match what others wanted, he built a solid career but felt his energy and curiosity fade over time.

Our conversation starts with a simple question. What happens when we stop managing appearances and start showing up as real in our work, our leadership and our life.

Bruno explains how the concept of “masking” entered his vocabulary through a course on neurodiversity, and how he suddenly realised that he had been doing the same thing for years.

Not lying, but letting situations decide who he was.

We talk about.
• The difference between healthy adaptation and losing yourself to please the room.
• The subtle signals that you are disappearing behind a professional mask, even if your career looks good from outside.
• How authenticity changed his teaching style, his consulting work and the level of trust he builds with clients.
• Why saying “I don’t know, let us figure it out together” can create more authority and connection, not less.
• How a period without a job became the starting point for his book The Reinvention Playbook, and the five part process he developed to rebuild identity, direction and confidence after a job ends.

If you feel you are performing a version of yourself at work, if you are in a transition after leaving a role, or if you want to lead with more humanity without losing respect, this episode will speak to you.

Listen in to explore how to use masks intentionally when you need them, how to stop wearing them all the time, and how to reconnect with the parts of you that bring real energy, creativity and impact to your work.

You can get Bruno’s book through the link.:

https://a.co/d/cWnNiFK

When you look at athletes at the highest level, you often see the results.
You rarely see what happens inside. The pressure. The identity. The fear of failing publicly.

In this episode I sit with Adrien Plavsic, former Olympian and NHL player, to explore the mental side of high performance. Our conversation was about the beliefs that shape us, the discomfort we avoid, and the mindset traps that appear when you measure yourself only by outcomes.

Adrien speaks about:
• What happens when your identity becomes tied to results
• Why failure is part of growth and not a threat to your value
• The shift from forcing success to performing in flow
• How discomfort can open clarity when you allow yourself to stay with it
• The mindset behind resilience and emotional strength
• How reframing stress can change performance and wellbeing
• What it really means to build a strong sense of self and personal brand
• The importance of trusting yourself when pressure rises

This conversation is especially meaningful if you carry the weight of always “getting it right”.
You will understand high performance through a more human lens, and see how identity, mindset and self trust influence the way you show up in your life and work.

Press play, and take what you need today.

Andrea Toucinho entered the payments world without a finance background. She was young, surrounded by men, and navigating an industry that can feel intimidating even for experienced professionals.
What changed her path was her determination to learn, stay curious, and build her voice one step at a time.

In this episode we talk about what it really takes for a woman to create authority in finance.
How to start from zero and still position yourself with confidence.
How personal study becomes credibility.
How sharing your insights helps you build a recognisable voice.
And how staying true to yourself can open doors even in the most technical industries.

We also touch on the value of networking, visibility, and speaking opportunities for women who want to stand out in payments and finance.

This conversation is simple, honest, and full of practical lessons for anyone who is building their own space in an industry that wasn’t designed for them.