How do you modernise a family business when the older generation resists change? This episode explores emotional barriers, trust, and a practical tiny pilot approach to digital adoption.

Summary

In this episode, I explore the challenge of introducing new technology into long established family businesses. Inspired by a LinkedIn post from Tony Harcourt, we unpack why tech resistance is often emotional, not practical.

Key discussion points:

• The generational technology gap in family businesses
• Emotional drivers behind software resistance: identity, control, pride, risk
• Insights from Xero’s behavioural research on tech adoption
• Why trust and communication shape innovation success
• The “Tiny Pilot” method for low risk digital change
• Practical scripts to reduce defensiveness and build collaboration
• Handling common objections like “It’s too expensive” or “We’ve always done it this way”
• The role of external advisors in supporting family dynamics

Key Takeaway:

Successful technology adoption in family businesses is about protecting legacy while reducing friction. Start small, make it reversible, and focus on outcomes, not features.

Contact details:

Tony Harcourt: https://www.linkedin.com/in/tony-harcourt/

LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7432901025231159296/

WorkGuru https://workguru.io/

Behavioural Research by Xero https://www.xero.com/au/media-releases/behavioural-research-by-xero-uncovers-barriers-for-au-small-businesses/

Accounting Apps newsletter: http://accountingapps.io/

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

YouTube Channel: https://www.youtube.com/ANISEConsulting

X: https://twitter.com/HeatherSmithAU