In this episode of Ask the Experts, Andy Arter sits down with Brett Schickler, Sales Director at Ricochet, to talk about sales growth, automation, CRM adoption, and what actually helps teams become more productive.

Brett shares his journey from commission furniture sales to leading growth at Ricochet, along with the personal experiences that shaped how he thinks about work ethic, financial security, and opportunity.

The conversation digs into why most teams struggle with CRM adoption, how contact rates impact revenue, what great reporting should really look like, and why technology should support the salesperson instead of slowing them down.

In this episode you will learn:

• Why most sales teams waste too much time on non revenue generating work

• How better systems increase talk time, contact rates, and production

• Why CRM adoption fails when leadership is unclear

• The role speed to lead plays in winning more business

• How local presence and spam protection impact contact rates

• Why clarity of purpose matters for leadership and team buy in

• What separates top performing teams from average ones

• Why AI and automation will keep changing sales over the next few years

If you want to build a more efficient sales operation and help your team spend more time actually selling, this episode delivers practical insight.

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