Marketing doesn’t have to be expensive, complicated, or outsourced to a big agency that doesn’t know your patients, your community, or your vibe. In this episode of Breath of Fresh Air, we sit down with Jaclyn Nona, founder of Clever Dental Co, to talk about how dental practices can bring marketing in-house, empower their teams, and build real, authentic connections with patients.

Jaclyn’s path into dentistry wasn’t planned — but after years of experience in front office roles, billing, and treatment coordination, she discovered a passion for marketing. With the support of her practice owners, she launched Clever Dental Co: a creative and educational platform that teaches dental teams how to own their marketing strategy without relying on cookie-cutter agencies.

In this episode, you’ll hear:

• Jaclyn’s journey from journalism and marketing student to dental marketing leader.

• Why “do nothing,” “outsource it,” or “DIY without guidance” aren’t the only options for practice marketing.

• How Clever Dental Co helps teams learn branding, community engagement, Canva design, social media, and ground marketing through hands-on courses and resources.

• The cultural and financial ROI of in-house marketing: stronger patient loyalty, better treatment acceptance, and a more energized team.

• Practical examples of affordable campaigns that actually work — from boxed lunches for teachers to spotlighting staff achievements.

• Why authentic, scrappy, and patient-centered marketing beats polished stock images every time.

Whether you’re a practice manager, dentist, or office team member, this conversation will leave you with simple, actionable ideas to grow your practice from the inside out.

🌐 Website: https://www.cleverdentalco.com

📸 Instagram: @cleverdentalco

📘 Facebook: Clever Dental Co

This episode is sponsored by Frontier Dental Supply – the partner we trust in our own practices for smarter supply strategies and cost savings. Use promo code FDBOFA for savings on your first order!

In this episode of the Breath of Fresh Air Podcast, we’re pulling back the curtain on one of the most intimidating (and often misunderstood) sides of dentistry: the legal side. We’re joined by dental attorney Justin Withrow, a true “unicorn” in the industry who specializes in the messy stuff most lawyers shy away from - board investigations, insurance audits, criminal cases, and high-stakes disputes.

Justin shares how he found his way into dental law, why compliance needs to become a culture inside every practice, and the hard lessons learned when dentists ignore their contractual obligations. From insurance audits that balloon into six-figure problems to what happens when the board comes knocking, Justin’s real-world stories are both eye-opening and practical.

Whether you’re a dentist, practice manager, or dental biller, this episode is packed with insights on how to protect yourself, your business, and your license.

👉 Tune in to learn how to:

• Tell the difference between compliance and insurance audits

• Handle an audit without panicking (and what not to do)

• Protect yourself as a dental biller with solid contracts

• Avoid costly mistakes when buying or selling a practice

• Understand what could trigger a criminal investigation

• Build a true “culture of compliance” in your office

✅ Links & Resources:

• Connect with Justin on LinkedIn or visit his firm at https://flannerygeorgalis.com

• Join the conversation in dental Facebook groups where Justin is an active resource

• Subscribe to Breath of Fresh Air for more real-world insights on the business side of dentistry

In this episode of Breath of Fresh Air, Amanda and Sarah are joined by Micheline Hawley, Director of Sales and Customer Service at Frontier Dental. From real-talk stories about bulk order blunders to a behind-the-scenes look at procurement strategies that actually save your practice money, this episode is full of fresh insights that will have every office manager rethinking their supply closet.

Micheline shares her personal journey from practicing dental hygienist to sales leadership, and explains how Frontier Dental’s unique culture, 360° online shopping experience, and customer-first approach are helping offices nationwide cut costs without cutting corners. Whether you’re new to supply ordering or a seasoned practice manager, this episode will inspire you to streamline your systems and rethink your vendor relationships.

• The difference between purchasing vs. procurement—and why it matters

• How Amanda saved $65K in one year just by price shopping

• The most common (and costly) supply ordering mistakes dental teams make

• Easy ways to delegate ordering (yes, even if you’re a control freak)

• Why standardization is your secret weapon

• How Frontier’s MyShop, 360° product views, and backorder transparency make ordering stress-free

• Tips for bulk buying without wasting space—or cash

• Why former hygienists make the best sales reps

• The unsung dental product that deserves more love

• And yes… how a grocery store job can prep you for dental success

Micheline Hawley, Director of Sales & Customer Service at Frontier Dental

From dental hygiene to leadership, Micheline brings clinical knowledge, sales savvy, and a deep understanding of what dental teams actually need when it comes to supplies and support.

Follow Frontier Dental on Instagram:

🇨🇦 @frontierdental

🇺🇸 @frontierdentalus

• Frontier’s My Shop ordering system

• Frontier’s house brand

• Product spotlight: Relief evacuation accessories

• Amanda’s favorite ordering tip: FIFO is your friend—especially if you worked at a grocery store!

Get $20 off your first Frontier Dental order of $100+

Use promo code: FDBOFA (Frontier Dental + Breath of Fresh Air)

→ Sign up and shop here

• Frontier Dental USA

• Follow Frontier Dental on Instagram

• Follow Frontier on Facebook

• Listen to more Breath of Fresh Air episodes: amandademoura.com/breathoffreshairpodcast

Supply ordering doesn’t have to be stressful—or expensive. With a smarter strategy and the right partners, you can bring clarity, savings, and (finally) some peace of mind to your practice’s backroom.