In this episode of "Social Media for Social Impact," host Misha Kouzeh talks with Helen Zarayan, a Gen Z leader at UCLA, about how her generation is using social media for real-world change. Helen discusses the importance of accountability online, sharing how Gen Z rejects performative activism in favor of true impact. She addresses stereotypes about Gen Z, explaining how platforms are used for education, social justice, and building community—not just for trends. The conversation also covers the influence of viral campaigns like the American Eagle and Gap ads, the pressure to build a personal brand, and the need for boundaries with screen time. Helen closes with advice for young people on using social media intentionally and persevering through challenges.

00:00 Introduction & Meet Helen Zarayan

06:00 How Gen Z Uses Social Media for Connection & Activism

10:54 Social Media’s Role in Professional & Academic Life

14:59 Breaking Stereotypes: Social Media Beyond Memes

21:16 Social Media Campaigns: American Eagle vs. Gap

24:21 Building a Personal Brand on Social Platforms

29:22 Social Media, Screen Time & Setting Boundaries

33:27 Advice for Using Social Media for Impact

For more information about Helen’s background, connect with her on LinkedIn: www.linkedin.com/in/helen-zarayan-751768217.

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