Agency polish without agency baggage. Jamie Read unpacks how BriteBirch Collective builds project-led, specialist teams that scale up or down fast, why fractional talent creates anti-fragile organizations, and how the commoditization of paid media plus AI content noise makes earned, community-driven attention the smartest bet. We also cover earned-first launches with $0 ad spend, BriteBirch’s BriteStart community for freelancers, and a simple practice for better creative decisions: seek perspective on purpose.

You’ll learn:

• The “freelance collective” operating system (assemble specialists → deliver → unplug)
• Fractional staffing vs. six-month hires (speed, expertise, flexibility)
• When paid helps, when it adds to noise, and how AI should (and shouldn’t) be used
• Earned attention plays: PR, timely cultural moments, and community building
• A perspective-seeking workflow to reduce brand risk and improve creative quality

Connect with Jamie

• BriteBirch Collective: https://britebirch.com/
• BriteStart Community: https://britestart-community.circle.so/

• LinkedIn: https://www.linkedin.com/in/iamjamieread/

• Email: jamie.read@britebirch.com

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

Unpacking real. Ditching noise.