Brave Bitesize #109 - Digital Marketing News: How to tackle low conversion rates
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Brave Bitesize #109 - Digital Marketing News: How to tackle low conversion rates
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About this listen
Here is Brave Bitesize #109, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.
Are you worried about the impact of a low conversion rate on your eCommerce site? Are you seeing a high bounce rate?
It is so common for eCommerce brands to try every trick in the book to grow traffic. But, if you are one of these, you will soon learn that more traffic doesn't always mean more sales.
If you are suffering from low conversion rates then it could be due to a complicated checkout process, poor product images, a poor eCommerce store design or, well, a number of other reasons.
To reap the rewards of selling online, you must find your target audience, target their pain points and interests and ensure that the user journey and overall experience is optimised.
Remember, a good product will bring them in but a great experience will convert them. #Shorts #Ecommerce #conversionrateoptimization