Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19) cover art

Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19)

Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19)

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In This Episode

  • [00:49] Introduction to Sam Ewen
  • [03:01] Sam’s background and career journey
  • [05:21] Lessons learned from early internships
  • [06:46] Sam’s early career in music and tech
  • [08:45] How digital advertising, and experiential marketing prepared Sam for Web3
  • [12:51] The current stage of Web3: Are we still in the early innings?
  • [14:35] The uncertain future of Web3 
  • [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology
  • [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology
  • [17:47] The landscape for brands in Web3.
  • [19:16] Nike's drop and the future of digital wearables
  • [21:03] Mercedes' generative art drop
  • [24:52] CoinDesk's experiential approach to consensus
  • [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference
  • [28:55] Brand summit and future of Web3
  • [31:56] How to keep events more intimate
  • [34:01] Consensus as the most meaningful event
  • [39:31] The negative impact of the hype around cryptocurrency 
  • [46:24] CoinDesk studios' development initiatives
  • [49:09] The natural evolution of Web2.
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