Branding is the Perception of an Experience
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Branding is the Perception of an Experience
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About this listen
In this episode, we will discuss the definition of branding.
To properly apply a term or concept, you need to understand its purpose.
Many people have incorrect assumptions about branding and what brands are.
The term "branding" is often misunderstood by the general public.
The truth is, branding is the perception of an experience.
Branding is 70% verbal and 30% visual. This means connections are built primarily through what is being said and how it is being said versus what the identity of a brand looks like.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.