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Brandfetti

Brandfetti

By: Anita Siek
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About this listen

 A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.©Copyright 2025 Anita Siek Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Small Shifts That Make Your Audience Feel Seen (Not Sold To)

    Small Shifts That Make Your Audience Feel Seen (Not Sold To)
    Mar 3 2026

    Ever read a piece of content and instantly feel… sold to?

    Yeah. Same.

    In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at.

    Inside this short + punchy episode, I share:

    • How to get "surveillance camera specific" with your audience's real-life struggles

    • Why mirroring your audience's exact language is a game changer

    • The unexpected way to write a sales email that doesn't feel salesy at all (hint: think love letter, not launch mode)

    If you've ever worried your content sounds a little too "buy my thing", this one's for you.

    🎁 FREEBIE ALERT!

    Want to get 5 e-lessons to level-up your copy game?

    Snag it here: https://wordfettigroup.com/freebie

    Come say hey on Instagram:

    @anitasiek

    @wordfetti
    Show More Show Less
    8 mins
  • Webinars Aren't Dead, But The Old Way of Doing It Is

    Webinars Aren't Dead, But The Old Way of Doing It Is
    Feb 24 2026

    Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.

    🎁 FREEBIE ALERT!

    Want 5 e-lessons to level-up your copy game?

    Snag it here → https://wordfettigroup.com/freebie

    👯‍♀️ Come hang with me on IG:

    @anitasiek

    @wordfetti
    Show More Show Less
    13 mins
  • I Was Working 60+ Hours a Week and Burnt Out: How I Rebuilt It To Only Work 20 Hours

    I Was Working 60+ Hours a Week and Burnt Out: How I Rebuilt It To Only Work 20 Hours
    Feb 17 2026

    5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside.

    For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and working 1:many.

    Ps. Want me to share with you the exact engines I built to help me with working only 20+ hours a week, I'm hosting a live workshop next week to share this deep dive for the first time.

    Get it here: anitasiek.com/masterclass

    **ONLY 21 TICKETS LEFT FOR GATHER 2026! GET YOURS HERE: wordfettigroup.com/gather

    👯‍♀️ Come hang with me on IG:

    @anitasiek

    @wordfetti
    Show More Show Less
    37 mins
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