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Branded Impact Podcast

Branded Impact Podcast

By: Jo Espejo
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About this listen

Your brand deserves more than just looking good — it deserves to mean something. The Branded Impact Podcast is for entrepreneurs, creatives, and coaches ready to align their brand with purpose and step into their Rebrand Era. Hosted by Jo Espejo, we go beyond logos and dive into mindset, visibility, and identity. If you're ready to be seen and build a brand that reflects your magic — hit follow and let’s make your Branded Impact.Jo Espejo Economics Marketing Marketing & Sales
Episodes
  • Branding with Purpose: Building Impactful Brands with Dr. Carrie Rose - EP 6
    Jul 16 2025

    Branded Impact Podcast #6 | Guest: Dr. Carrie Rose, CEO of Of Course

    🌟 Episode OverviewWhat if your brand could tell a story that truly resonates? In this episode, Jo sits down with Dr. Carrie Rose, CEO of Ofcourse, to explore the power of storytelling in branding and how it helps businesses stand out in a crowded market. Dr. Rose shares her journey from starting a brand-building agency to creating lasting connections with clients through authentic storytelling and strategic marketing. Whether you’re just starting or looking to refresh your brand, this conversation will offer valuable insights and actionable tips.

    🔑 What You’ll Learn

    • The art of using storytelling to build authentic connections with your audience

    • How to align your brand with your values and vision

    • Why strategic marketing is essential for a brand’s long-term success

    • The impact of personal stories on business growth

    • How to identify and communicate your unique brand message

    • Tips for creating a brand that not only attracts clients but fosters loyalty

    🧲 This Episode is For: ✔️ Entrepreneurs and business owners seeking to build a brand that stands out ✔️ Marketing professionals looking to incorporate storytelling into their strategy ✔️ Anyone wanting to create a lasting impact with their brand, beyond just sales

    📇 Connect with Dr. Carrie Rose & Of Course 🌐 Website: https://www.of-course.us/ 📸 Instagram: https://www.instagram.com/drcarrierose/ 💼 LinkedIn: https://www.linkedin.com/in/drcarrierose 🎁 Free Resources: Access free guides and tools to help you build a brand with purpose at https://markettheoryconsulting.webflow.io/free-guide

    💌 Join the Branding Revolution ✨ Enjoyed this episode? Be sure to subscribe to the podcast for more inspiring conversations! 📩 DM @brandingbyjo on IG and let us know your favorite takeaway. 🎯 Ready to redefine your brand with purpose? Book a consultation with Jo today.

    #BrandingWithPurpose #AuthenticBranding #StorytellingInMarketing #BrandedImpactPodcast

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    42 mins
  • Bandwidth Over Burnout: Designing a Sustainable Business - EP 5
    Jul 9 2025

    Branded Impact Podcast #5 | Guest: Abagail Pumphrey, CEO of Boss Project🌟 Episode OverviewWhat if your business supported your life instead of draining it? In this episode, Jo sits down with Abagail Pumphrey, the founder and CEO of Boss Project, to discuss building a business that feels sustainable, authentic, and true to who you are. Abagail shares her journey from running a million-dollar agency with a big team to intentionally simplifying her business to work part-time hours while still making a full-time income.Whether you’re tired of hustle culture, ready to rebrand, or wondering how to do less while growing more, this conversation is full of inspiration and actionable tips.🔑 What You’ll LearnHow to design a business around your capacity not just revenue goalWhy doing less than you’re capable of can lead to more freedom and impactHow to know when it’s time to rebrand or pivotThe importance of authenticity over mimicry in building your brandPractical guardrails to set healthy boundaries as an entrepreneurWhy time audits are the best place to start if you feel overwhelmed🧲 This Episode is For:✔️ Women entrepreneurs and service providers craving sustainability ✔️ Founders are tired of the constant hustle and are ready for more life alongside their work ✔️ Anyone considering a rebrand or shift in their business model📇 Connect with Abagail & Boss Project🌐 Website: bossproject.com 🎧 The Strategy Hour Podcast: https://podcasts.apple.com/us/podcast/strategy-hour-online-marketing-for-business-growth/id1186889023 💼 LinkedIn: Abagail Pumphrey ✨ The Creative Template Shop: https://creativetemplateshop.com/🎁 Free Resources: Explore free trainings and tools to start designing a business that truly supports your life at bossproject.com.💌 Join the Rebrand Era✨ Loved this episode? Follow the podcast so you never miss what’s next! 📩 DM @brandingbyjo on IG and share your favorite takeaway. 🎯 Ready to align your brand with your purpose? Book a call with Jo.#WomenInBusiness #AuthenticBranding #SustainableBusiness #BandwidthOverBurnout #BrandedImpactPodcastLet me know if you’d like these adapted for your website, podcast platforms, or social captions!

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    47 mins
  • Progress Over Perfection: Building a Brand That Feels Like You - EP 4
    Jul 2 2025

    Branded Impact Podcast #4 | with Allie Tallman, Founder of Nourished Routes

    In this episode, Jo sits down with Allie Tallman, a registered dietitian and founder of Nourished Routes, who has helped thousands of women ditch yo-yo dieting and finally feel confident in their bodies. Allie shares her journey of building a business rooted in clarity, consistency, and authenticity while juggling motherhood and entrepreneurship.

    From creating a brand that truly feels aligned to overcoming perfectionism (in health and business), Allie’s story is packed with insights for anyone ready to show up, serve, and grow on their terms.

    🔑 What You’ll Learn 💡 Why showing up imperfectly online is the key to building trust and community 🌿 How to create a brand that aligns with your core values—not what you think others expect ⚡️ The power of personal storytelling in attracting clients who feel like old friends 🍏 Why progress beats perfection in both your wellness journey and your brand

    🧲 This episode is for: Women entrepreneurs, wellness professionals, and founders are craving more authenticity, confidence, and connection in their online presence.

    📇 Connect with Allie & Nourished Routes: 🌐 Website → nourishedroutes.com 📸 Instagram → @nourishedroutes

    LinkedIn → https://www.linkedin.com/in/allison-tallman-ms-rdn-cnsc-60a4bb58/

    Facebook → www.facebook.com/nourishedroutes

    Pinterest →https://www.pinterest.com/nourishedroutes/

    Freebies:

    Free Metabolism Boosting Masterclass & Meal Plan: If you're ready to learn how to break free from yo-yo diets, shed the weight to feel more confident in your body, and boost your metabolism for more energy than ever, check out my free masterclass! I'll share the proven 3-step process that I've used to help hundreds of women achieve lasting results. Plus, you'll get a free meal plan to kickstart your journey. Watch now and grab your free metabolism-boosting meal plan by clicking here.

    Apply for individualized nutrition coaching: If you're ready to take it to the next step and work together, apply to work with me here.

    For more metabolism-boosting tips and recipes, follow me on IG here.💌 Join the Rebrand Era:

    ✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with o using the link: https://brandingbyjo.com/contact

    #WomenInBusiness #AuthenticBranding #PersonalBranding #WellnessEntrepreneur #ProgressOverPerfection #DitchYoYoDiets #BrandedImpactPodcast #AlignedBrand #BrandConfidence #NourishedRoutes

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    29 mins

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