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Branded Impact Podcast

Branded Impact Podcast

By: Jo Espejo
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About this listen

 The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level. Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era. This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.Jo Espejo Economics Marketing Marketing & Sales
Episodes
  • Tradition to Transformation: How Jewelry Designer Jinal Sampat Rebranded with Purpose | Branded Impact Podcast #20

    Tradition to Transformation: How Jewelry Designer Jinal Sampat Rebranded with Purpose | Branded Impact Podcast #20
    Oct 22 2025

    Can tradition spark transformation? ✨ In this inspiring episode of the Branded Impact Podcast, host Jocelyn “Jo” Espejo sits down with Jinal Sampat, fine jewelry designer and founder of Sampati, a brand redefining what it means to honor heritage in a modern world.

    A trained architect turned jewelry entrepreneur, Jinal shares how she transformed the sacred mangalsutra, a symbol of Indian marriage, into a modern heirloom that bridges culture and contemporary design. Through her rebranding journey, she discovered that authenticity, sustainability, and abundance are the real gems behind building a purpose-driven brand.

    💎 In this episode, you’ll learn:

    • How Jinal turned a cultural tradition into a global jewelry movement

    • Why design is about empathy and problem-solving, not just aesthetics

    • How rebranding clarified Sampati’s purpose and aligned it with legacy

    • The mindset shift behind starting scrappy, failing fast, and growing with integrity

    • Why female founders should focus on community and clarity not perfection

    Jinal also shares her personal mantras: Live Sustainably and Compassionately, Lead with Integrity, and Embrace an Abundant Mindset, values that shape not just her brand, but how she lives and leads.

    Whether you’re a designer, entrepreneur, or creative founder, this episode will remind you that transformation starts with purpose and that your story is your most powerful brand asset.

    ✨ Listen now and discover how tradition becomes transformation when you lead with authenticity.

    Connect with Jinal Sampat🌐 www.sampati.com📱 Instagram: @sampati_official💼 LinkedIn▶️ YouTube: Sampati


    Connect with Host Jo Espejo🌐 brandingbyjo.com📱 Instagram: @brandingbyjo
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    36 mins
  • From Burnout to Brand Growth: How Dr. Holly Neujahr Built a Purpose-Driven Healthcare Business | The Branded Impact Podcast

    From Burnout to Brand Growth: How Dr. Holly Neujahr Built a Purpose-Driven Healthcare Business | The Branded Impact Podcast
    Oct 15 2025

    In this episode of The Branded Impact Podcast, Jocelyn “Jo” Espejo sits down with Dr. Holly Neujahr, founder of N2 Physical Therapy and Sisu Business Practice, to unpack how she transformed burnout into a thriving, purpose-driven healthcare brand.

    Holly shares her journey from launching a pelvic health practice to leading multiple clinic locations with a culture built on provider wellbeing, autonomy, and alignment. Together, Jo and Holly explore what it takes to scale sustainably — from team development and culture-first leadership to building a consistent, experience-driven brand.

    Whether you’re a healthcare professional, founder, or entrepreneur, you’ll walk away inspired to grow your brand without losing your purpose.


    What You’ll Learn

    • The connection between pelvic health, patient experience, and provider wellbeing

    • How to know when it’s time to outsource and hire help

    • Building a culture that prevents burnout and empowers autonomy

    • Keeping brand experience consistent across multiple locations
    • How to measure success beyond social media metrics
    • The mindset shift from DIY hustle to sustainable growth


    • Chapters

      00:00 Introduction to N2 Physical Therapy and Sisu Business Practice
      02:51 The Importance of Pelvic Health
      05:51 Evolving Business Strategies in Healthcare
      08:52 Shifting from DIY to Professional Help
      11:48 Building a Strong Team and Culture
      14:56 Branding and Marketing Strategies
      17:46 Measuring Success and ROI in Social Media
      20:52 Community Engagement and Word of Mouth
      28:20 The Importance of Experience in Business
      29:12 Navigating Provider Burnout and Team Dynamics
      30:41 The Role of Team Support in Entrepreneurship
      32:20 Maintaining Consistent Experience Across Locations
      34:58 Creating a Safe Learning Environment for Providers
      36:57 Hiring for Culture Fit and Autonomy
      38:54 Transparent Compensation and Growth Opportunities
      40:50 Branding and Client Experience in Business
      44:16 Key Considerations for Expanding Locations
      46:00 Lessons Learned in Branding and Authenticity


      Key Takeaways

      • Delegate with purpose: Growth starts when you release what isn’t your genius.

      • Culture drives results: Hire for values fit first; train the rest.

      • Your experience is your brand: From billing to follow-up, every detail counts.

      • Measure meaningfully: Focus on results and relationships, not followers.

      • Healthy teams = Healthy business.

        Pull Quotes

        “When you can give up control of what isn’t your expertise, do it.” — Dr. Holly Neujahr

        N2 Physical Therapy Freebies:

        https://n2physicaltherapy.com/free-womens-pelvic-health-bliss-course/

        https://n2physicaltherapy.com/free-mens-pelvic-health-course/

        The Sisu Practice Free Training Snippets for Physical Therapists:

        https://thesisupractice.com/free-training-for-physical-therapists/


        “You don’t have to be perfect to make an impact. You just have to stay aligned.” — Jo Espejo
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    54 mins
  • Make Your Money Chillax: Shame-Free Budgeting + Branding

    Make Your Money Chillax: Shame-Free Budgeting + Branding
    Oct 8 2025
    Personal finance made approachable. In this fun, down-to-earth episode, Jocelyn Espejo, aka Jo, interviews Cally Ingebritsen, Founder & Financial Coach at Chillax Finance, on financial coaching, budgeting basics (50/30/20), money management, and a healthier money mindset, plus how authentic branding and simple entrepreneurship moves (hello, email marketing) boost visibility and trust.Cally brings 16+ years of experience and multiple certifications to demystify financial literacy. She shares the common “WTF money moments” that prompt people to seek help, the four pillars of Money 101 (bills, savings, debt, fun), and why consistency > perfection. We also get into branding that feels like you (and stands out), because your story and quirks are conversion power, yes, even Shakira-level fandom. What You’ll LearnWhy traditional financial planning can feel intimidating and how Chillax Finance flips the scriptMoney 101 made simple: bills, savings, debt, and fun (freedom, not restriction)The role of an emergency fund for debt prevention (while paying balances down)How to make progress without being “perfect” with moneyThe branding mistake that makes businesses forgettable and how authenticity builds trust faster than polishVisibility foundations for service founders: website, reviews/SEO, and email marketing to nurture “not-yet-ready” buyersChapters :00:00 Introduction to Chillax Finance and Cally Ingebritson 03:17 The Shift from Corporate to Personal Finance Coaching 07:23 Understanding Money 101: Basics of Financial Management 13:05 Branding and Marketing Strategies for Chillax Finance 18:25 Building Community Connections 22:54 The Importance of Visibility in Business 28:00 Future Plans and Marketing Strategies (email, online course, SEO) 31:54 Authenticity in Branding and FinanceWho This Episode Is For✔️ Anyone tired of feeling stressed or ashamed about money ✔️ People ready for a calmer, confident approach to personal finance ✔️ Entrepreneurs who want brand visibility without losing themselves ✔️ Women & queer professionals seeking approachable financial coaching ✔️ Creators who want to stand out by being unapologetically themselvesMemorable Lines“Take the stress and shame out of money.”“It’s not a flex to be a well-kept secret.”“Don’t accept that it has to be stressful.”Connect with Cally & Chillax Finance🌐 Website: chillaxfinance.com 📱 Instagram: @chillaxfinance 💼 LinkedIn: Cally IngebritsenJoin the Branded Impact Community ✨ Love this? Subscribe for weekly conversations on branding, visibility, and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold, aligned brand? Book a call with Jo today.Tools I Personally Recommend✅ Flodesk – Create gorgeous, easy emails (my go-to ESP). Get 50% off your first year: ✅ Plann – Plan, schedule, and post your social content: (Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love.)
    Show More Show Less
    35 mins
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