BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper
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BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper
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About this listen
In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as:
-Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the consumer goods space
-The innovation process within leading brands Crest and Tide
-Navigating retailer expansion, including selection, to # of stores, geos, products, and shelf placement and presence
-Differences in consumer purchasing behavior between DTC and brick-and-mortar
-Bucking the trend of sustainable brands, winning on product performance and pricing
-Moving a category from commodity to care
This episode is a treasure trove for brands competing in the sustainable space and for listeners considering a career leap out of big CPG.
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