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Brand Your Way to A Million

Brand Your Way to A Million

By: Jasmine Haitalani
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About this listen

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/2022 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • EP 165 - The Photo Shoot Mindset Mini Series: Photoshoot Logistics
    May 15 2025

    Your photo shoot planning shouldn't take months! I pulled mine together in just four days without any stress.

    In this final episode of our mindset mini-series, I tackle the logistics drama that often surrounds brand photography. While many entrepreneurs believe they need to block off weeks or even months to plan a successful shoot, I'm sharing how I followed the exact same process we use for our Rebrand Experience clients to execute a seamless photo shoot in less than a week - all while managing client work and attending a conference.

    The key difference between overwhelming photo shoots and routine ones lies in having a clear framework. Our process includes a comprehensive photo brief, photographer selection based on specific criteria, location sourcing, shot lists, outfit suggestions, and styling support. By breaking the planning into manageable steps with clear expectations, what seems daunting becomes surprisingly straightforward.

    Most importantly, a rushed shoot with a clear vision will always outperform a long-planned one filled with indecision. The mindset around photo shoots is 80% of the labor - when you approach them as routine marketing activities rather than high-pressure events, the logistics fall into place naturally. In our Rebrand Experience, we handle these details for you, allowing you to focus on showing up as your best self.

    In today's episode, we're chatting about:

    • How to plan a professional photo shoot in just days, not months

    • Why clear direction matters more than perfect preparation

    • The exact process we use with clients to eliminate photo shoot stress

    • How to avoid the perfectionist trap that complicates photo planning

    • Why treating photo shoots as routine marketing activities transforms the experience

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. Sign up for free.

    Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Show More Show Less
    9 mins
  • EP 164 - The Photo Shoot Mindset Mini Series, P2: Overcoming Insecurity & Identity Shifting Onset
    May 15 2025

    Your photo shoot is where your internal identity finally meets your external reality, transforming how you see yourself as a business owner.

    In this second episode of our mindset mini-series, I explore why professional brand photography is about so much more than getting marketing assets. When done right, your photo shoot becomes a transformational experience where you literally become your brand in the room. This identity shift happens before you even see the final images, as you step into the CEO energy you've been trying to embody all along.

    The truth is, many entrepreneurs delay photo shoots due to insecurities about weight, skin, hair, or overall appearance. Having guided countless clients through this process (and navigated my own insecurities), I can assure you that these concerns are normal but shouldn't stop you from capturing your current business era.

    Your audience isn't scrutinizing your appearance, they're connecting with your energy and the overall brand experience you're creating. You'll learn why your brand photos aren't about your body but about your energy, expertise, and the transformation you provide. This mindset shift will help you approach your next photo shoot as an opportunity to step into your next-level identity rather than a source of stress or anxiety.

    In today's episode, we're chatting about:

    • Why photo shoots are identity shifting exercises, not just marketing activities

    • How to show up confidently even when you're not feeling your best

    • The difference between how you see yourself and how clients perceive you

    • Why delaying photos until you're "perfect" limits your business growth

    • How our Rebrand Experience supports you through the entire photo process

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. Sign up for free.

    Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience




    Show More Show Less
    10 mins
  • EP 163 - The Photo Shoot Mindset Mini Series: The Overall Energy of Shoot Day
    May 15 2025

    Your brand photo shoot doesn't have to be a big ordeal, unless you make it one.

    In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining.

    The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our Rebrand Experience campaign, we've guided countless clients through this process, providing support with everything from vision development to photographer communication. Our approach ensures you're set up for success regardless of your previous experience with professional photography.

    In this episode, I break down common mindset traps around photo shoots and explain why confidence isn't something you need before the camera, it's something that gets built right in front of it. This is just the first part of our three-part series, with upcoming episodes focusing on becoming the brand on set and navigating photo shoot logistics.

    In this episode, we're chatting about:

    • Why photo shoots are simply marketing activities, not high-pressure events

    • How to overcome the "I'm not ready yet" mindset trap

    • The difference between our guided photo experience and DIY approaches

    • Why your rebrand photo shoot is an opening opportunity for future visual content

    • How to show up as your next-level CEO identity during your shoot

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. Sign up for free.

    Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Show More Show Less
    10 mins

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