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Brand Your Practice Podcast

Brand Your Practice Podcast

By: Brent Stutzman
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Many mental health professionals open a private practice to help more people and make more $$$. The problem is they lack a clear plan to generate growth and attract new clients. In this podcast we interview private practice owners and digital marketers to give you business development and marketing strategies to grow your private practice or your caseloads. At the end of the day, we want you enjoy the freedom of having a pipeline of new clients and becoming the #1 trusted private practice in your community. Because when you build a sustainable & profitable private practice you can create a life you love! Who is this for? ✔️ Therapists ✔️ Psychologists ✔️ Psychiatrists ✔️ Private Practice Owners If you're in the people helping profession this podcast is for you!© 2021 Brand Your Practice, Inc. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Therapists Can Navigate Insurance Reimbursement And Get Paid! with Jeremy Zug
    Jul 31 2025

    Getting paid by insurance doesn't have to be confusing or frustrating.

    In this episode of the Brand Your Practice Podcast, I'm joined by Jeremy Zug, co-founder of Practice Solutions, to break down how private practice therapists can successfully navigate the world of insurance reimbursement.

    From understanding insurance networks to improving your billing process, Jeremy shares actionable insights and tools to help you stop leaving money on the table.

    🔍 WHAT YOU'LL LEARN:
    - How insurance networks actually work
    - Why so many therapists struggle with reimbursement
    - How to track claims effectively
    - Common billing pitfalls—and how to avoid them
    - Tools to streamline the reimbursement process

    🛠 ABOUT OUR GUEST:
    Jeremy Zug is the co-founder of Practice Solutions, a billing company dedicated to helping private practice therapists get paid. With over a decade of experience in mental health billing, Jeremy brings clarity to the complexity of insurance.

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    50 mins
  • From Clicks to Clients: Expanding Care Beyond One-on-One Therapy (Part 6 of 6)
    Jun 18 2025

    Welcome to the final episode of our six-part series on the Brand Your Practice podcast! In this episode, Chris and I dive deep into the world of client retention and long-term value, focusing on how to expand your therapy practice beyond the traditional one-to-one model.

    Join us as we explore the growing trend of intensives, group therapy, and online courses, and how these offerings can not only increase your revenue but also enhance the impact you have on your clients. Chris shares insights from his extensive experience in the wellness space and marketing, providing practical tips on how to leverage your expertise to reach larger audiences and create lasting transformations.

    Key topics include:
    - The benefits of offering intensives and how they can lead to deeper therapeutic work.
    - The power of community through peer support groups and meetups.
    - Creating digital products and online courses for passive income.
    - Consulting opportunities with organizations to promote workplace wellness.
    - Professional training for other therapists to share your unique methodologies.

    Whether you're looking to diversify your services or simply want to enhance your practice's impact, this episode is packed with valuable insights and actionable strategies. Don't miss out!

    Resources Mentioned:
    Chris's website -- Moonraker.ai
    TheraSaaS YT Channel -- How to Build a Powerful Brand

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    51 mins
  • From Clicks to Clients: Strategies to Maximize Booked Call Attendance (Parts 4 & 5 of 6)
    May 13 2025

    Welcome to the brand your practice podcast and webinar series on “From Clicks To Clients.”

    I’m Brent Stutzman and today we are combining part 4 and 5 of this series because they are roughly the same topics. And those topics are about closing client leads and turning them into paying clients. We’ll be touching on how to use automations (many which are available inside TheraSaaS CRM), but also how a seasoned intake coordinator has these conversations as well.

    In this episode, you'll learn about:
    - Maximizing booked call attendance and ensuring clients show up for consultations.
    - The importance of a pre-call engagement system to build trust and excitement.
    - Key strategies for conducting successful consultation calls that foster lasting relationships.
    - The COMPASS framework, a proven method to address client objections and enhance decision-making.
    - Effective communication techniques, including the power of validation and acknowledgment.

    So, let’s jump in and with me is Chris Morin from Moonraker.ai (http://Moonraker.ai). Chris is an SEO and content marketing specialist who works with private practices. And with him is Shannon Mardis, who’s the intake coordinator for Intensive Therapy Retreats.

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    52 mins
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