Brand Platform — Not Just a Logo Kit
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Brand Platform — Not Just a Logo Kit
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About this listen
A logo is not a brand. In this episode, we dive into what a true brand platform is—and why it’s essential if you want consistent messaging, emotional connection, and long-term competitiveness.
You’ll learn what makes up a brand platform, why it matters for your marketing efforts, and how to avoid looking bland or forgettable online. Plus, I share real-world examples of brands that get it right—and those that miss the mark.
Questions or suggestions? Email me at ermakova.tatiana.a@gmail.com
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.