Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.

Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Tish Berard

https://www.inta.org/Officers/Pages/Berard.aspx

About INTA initiatives related to innovation

http://www.inta.org/Governance/Pages/StrategicPlan.aspx

http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx

https://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Stephane Lemarchand
https://www.dlapiper.com/en/france/people/l/lemarchand-stephane/

https://www.linkedin.com/in/stlemarchand/

About this episode
https://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)

https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/

https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/

https://thepractice.law.harvard.edu/article/disruptive-innovation/