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Brand New World

Brand New World

By: LiSTNR
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About this listen

What are the opportunities for brands during the COVID-19 pandemic? This SCA series, hosted by Chief Creative Officer of PWC Russel Howcroft, explores the changing landscape of marketing. Each episode of Brand New World will explore the new paradigm of marketing and how the world is changing and adapting to a new normal and will give you the trade insights and opportunities that are waiting for you and your brand on the other side of this global shift in how we do business. Discover why it’s never been more important to invest in your brand and why advertising will deliver successful outcomes for organisations both now and in the future.

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2025 315850 LiSTNR - Text, image, music and sound comprising this podcast are owned by or licensed to SCA. By accessing, communicating or using this podcast, you agree to be bound by the terms available at https://www.listnr.com/terms Economics Marketing Marketing & Sales
Episodes
  • How to build a strong brand and be an authentic influencer with Chelsea Thomas

    How to build a strong brand and be an authentic influencer with Chelsea Thomas
    Jul 17 2020

    How to be an authentic influencer and how brands can best collaborate and leverage online communities. Chief Creative Officer at PWC Russel Howcroft chats to 'I Heart Bargains' founder Chelsea Thomas on starting, growing and then dismantling a brand.

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    29 mins
  • How will creativity impact how we run our businesses in the future with Justin Graham

    How will creativity impact how we run our businesses in the future with Justin Graham
    Jun 29 2020

    Newly appointed M&C Saatchi CEO Justin Graham discusses the power of creativity across all aspects of business. Chief Creative Officer at PWC Russel Howcroft speaks to Justin on how his company has embraced the current climate to their advantage.

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    29 mins
  • The power of creativity and established brand platforms with Marty O'Halloran

    The power of creativity and established brand platforms with Marty O'Halloran
    Jun 29 2020

    Creativity improves long term results. Chief Creative Officer at PWC Russel Howcroft speaks to the Chairman and CEO of DDB Australia/New Zealand Marty O’Halloran on the power of strong brand platforms during this next phase of recovery and how creativity can help clients navigate consumers experience.

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    23 mins

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