Brand Differentiation in the Consumer Healthcare Landscape: Standing Out in a Crowded Market
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Brand Differentiation in the Consumer Healthcare Landscape: Standing Out in a Crowded Market
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About this listen
UK Managing Director at Ceuta Group, Annette D’Abreo, is joined by Ceuta Group’s Head of Healthcare Brand Strategy, David Gray, and Marketing Director at Ceuta Healthcare, Jon Connolly, to discuss how brands can adapt their strategies to stand out in the increasingly competitive Health & Wellness market.
As the UK, and most countries around the world, place more focus on Health & Wellness and specifically, self-care, there is a huge opportunity for brands to capitalise on consumers’ growing awareness and desire to optimise their health. The question is how…
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