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If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear.

We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to decide the path forward.

If it’s the offer, I’ll show you how to tighten audience, transformation, and container (shoutout to Judy Weber’s Right Offer Framework).

If it’s positioning (likely for most of you), I’ll help you clarify your message, pick visibility pillars, and make your voice unmistakable.

In This Episode, We Cover:

✨ The 3 signals that separate an offer problem from a positioning problem

✨ Exactly what to fix if your issue is offer (audience, transformation, container)

✨ Exactly what to fix if your issue is positioning (message, visibility pillars, voice)

✨ A simple next step to start generating qualified interest again

Sign up for Brand Positioning Audit waitlist:

• 1:1 Strategy Session waitlist: eugeniawoo.myflodesk.com/brand-audit

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Hey love! If you want to finish the year in front of more people with real opportunities and “go-to” positioning, this episode gives you two moves that change everything.

First, align your private habits with the public role you’re stepping into (behave like a leader). Then, tighten your communication so you speak like a leader, not just an expert with great tips. Dramatic? Guilty as charged! (Because it works).

In This Episode, We Cover:

✨ How congruence kills imposter syndrome (and the habit that makes it stick)

✨The difference between “expert talk” and “leader talk”

✨How to define your POV/Brand Truths so your content compounds

✨Why long-form platforms (podcast, YouTube, newsletter) are non-negotiable for authority

Brand Positioning Audit (Waitlist):

• Waitlist: eugeniawoo.myflodesk.com/brand-audit

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📲 Become an insider for weekly tips at https://bit.ly/ewooinsider

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If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you.

In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning.

Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so much on the table.

So, today I’m giving you five practical, simple tips to help you find brand positioning clarity, even if you have too many ideas swirling around in your head.

In this episode, we cover:

✨ Why your positioning statement should be short and to the point

✨ The secret to making your positioning actually land with your audience

✨Why discomfort is not a sign you’re on the wrong track

✨ The power of testing vs trying

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📲 Join the Personal Branding for Creatives Community at ewoocommunity.com

📲 Become an insider for weekly tips at https://bit.ly/ewooinsider

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