In this episode of Brand Bank Build, Terra and Karen dive into the crucial intersection of branding and finance in building a strong, sustainable business mindset. They discuss the common financial misconception of branding as an optional expense and emphasize the often unseen but significant return on investment that branding activities can provide.

With examples like Coca-Cola and Jaguar, they illustrate the long-term impact of consistent branding strategies and the risks associated with cutting brand budgets.

Terra shares insights on the nuances of branding, from brand voice to the psychological impact of design choices, while Karen provides a finance perspective on the importance of brand investment. Together, they underline the necessity of trust between departments and validate the role of experts in navigating the gray areas of branding.

The episode wraps up with key takeaways on authenticity, consistency, and the holistic integration of brand support throughout an organization.

Connect with Karen on LinkedIn https://www.linkedin.com/in/karenstephen-ca/

Connect with Terra on LinkedIn https://www.linkedin.com/in/terramilo/

In this episode of Brand Bank Build, hosts Terra and Karen explore how sustainability relates to finance and marketing in building a strong, ethical business.

They emphasize the role of authenticity and transparent communication in marketing sustainable initiatives.

The conversation also highlights the evolving consumer preferences, particularly among millennials, for sustainable products and the long-term financial benefits of adopting sustainable practices.

They conclude with actionable insights on how businesses can begin incorporating sustainability into their strategies to enhance trust and achieve growth.

⁠Connect with Karen Stephen⁠ on LinkedIn

⁠Connect with Terra Milo⁠ on LinkedIn

Are you spending money, or investing in your future? Is that software subscription draining your budget, or driving your growth? And when was the last time you hired help that actually helped?

If you've ever wrestled with the guilt of outsourcing or hesitated to spend on support, this episode is your permission slip to think differently.

In this episode of Brand Bank Build, CFO Karen Stephen and CMO Terra Milo break down the mindset shift that transforms expenses into strategic investments. From hiring a podcast editor to outsourcing marketing and bookkeeping, they share real-life examples that prove smart spending isn't just about saving time; it's about building momentum.

Karen offers her financial lens on ROI and long-term planning, while Terra shares personal stories about delegation, clarity, and reclaiming energy. Whether you're a solopreneur or scaling a team, this episode will help you align your budget with your brand and your goals.

What You'll Learn:

• Why hiring help is a growth strategy, not a luxury

• How to shift from scarcity thinking to strategic investing

• The surprising ROI of hiring a house cleaner

• How to audit your subscriptions for real value
• Why accountability increases when you delegate

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  Connect with Karen Stephen on LinkedIn

  Connect with Terra Milo on LinkedIn