Brad Charron of ALOHA: Leading With Heart, Humility, and Hawaiian Values
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Brad Charron of ALOHA: Leading With Heart, Humility, and Hawaiian Values
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About this listen
This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.
Episodes Here
Brad: ALOHA | LinkedIn
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Mentioned: Mana Up Cohort in Hawaii