"Dana Richards' greatest mission is to serve.. she is a philanthropist, breast cancer survivor, fashion designer, television producer & butterfly. In 2017, she launched Malibu Dana active-wear line to help breast cancer patients by donating a portion of proceeds from every purchase to various charities she works closely with as a volunteer, ambassador, committee member, advisory board member, & board of director. As a 12-year breast cancer survivor, she is deeply committed to helping other breast cancer patients and advocating for early detection.

Malibu Dana (as most people refer to her these days - or as "Butterfly") feels this beautiful ripple effect behind her at every turn. They say that a butterfly flapping its wings in Africa can cause a hurricane in Florida. The Butterfly Strong collection came from wanting to help breast cancer patients know they aren’t alone… everyone has a story, and everyone has endured hardship. In essence- everyone is a butterfly. The metamorphosis, the resurrection, the rising, the becoming Butterfly, & the understanding of the power of good – and that her destined mission on this planet is to serve, have given her wings to fly. Ultimately it comes down to showing strength & perseverance in the face of adversity, advocating for what you believe in, and spreading joy wherever you can. Together we can generate powerful forces of
change- and make this world a better place. That is the meaning behind the words Butterfly Strong… it’s the Malibu Dana philosophy… it's caring about something greater than yourself, being part of something bigger than all of us, and serving this beautiful planet and all its humanity every single day.