Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell cover art

Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell

Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell

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On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business.

Follow Meghan @Meghan and Cassandra @CassandraThurswell on Instagram. Stay up to date with us @LemonadaMedia on X, Facebook, and Instagram.

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Main Theme: “Crabbuckit” words and music by Kevin Deron Brereton (c) Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Canada (BMI) / 100% interest for the Territory.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.