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Scaling Your Business with Affiliate Marketing and Paid Sponsorships

In this episode of the Quality of Life podcast, host Erin Olson dives into paid word-of-mouth advertising methods. Erin highlights her experiences with affiliate marketing and sponsorships from her businesses, Rebel Footworks and Hay Chix. She provides detailed insights on how to implement affiliate marketing, differentiate it from network marketing, and leverage sponsorships effectively. Erin emphasizes the importance of adjusting pricing structures, ensuring alignment of values with sponsored individuals, and utilizing tools like Shopify apps for managing affiliates. Listeners are encouraged to explore affiliate programs and sponsorships to grow their businesses exponentially.

00:00 Introduction to the Quality of Life Podcast
00:20 Transforming Word of Mouth into Paid Advertising
03:06 Affiliate Marketing: A Beginner's Guide
04:22 The History and Evolution of Affiliate Marketing
05:49 Leveraging Influencer Marketing
06:43 Implementing Affiliate Programs with Shopify
07:44 Maximizing Affiliate Marketing Strategies
09:58 Exploring Sponsorship Opportunities
11:37 Lessons Learned from Sponsorships
14:50 The Patch Program: A Unique Sponsorship Strategy
17:04 Finding and Managing Affiliates
19:23 Conclusion and Final Thoughts

Thanks for listening! I'm glad you're here.

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See ya next week!
Erin