BookBetter - Bringing SAF to the forefront of travel booking
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BookBetter - Bringing SAF to the forefront of travel booking
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About this listen
We kick off 2026 on the podcast with a great conversation with Nicolas Guillaume and Louis Lammertyn from BookBetter.
The platform integrates sustainability costs directly into flight pricing, offering travelers 100% SAF options and alternative transport modes like trains when more sustainable. Unlike traditional airline booking systems that add SAF as an optional extra at checkout, BookBetter prioritizes transparency from the first search, using third-party registries to verify environmental claims and provide customers with detailed certificates.
The discussion delves into critical industry issues including the psychological barriers of SAF pricing, the importance of additionality in carbon reduction claims, and why current booking platforms inadvertently penalise airlines making sustainability efforts.
Wishing everyone a great 2026 in what is set to be another crucial year for SAF market development.