If you want to be fully booked by October, now is the time to act. In this episode, I’m breaking down exactly what you need to be promoting, when to start, and how to market so your calendar fills up with ease. No scrambling, no last-minute panic—just a simple plan you can put into motion today.

Here’s what you’ll learn:

• Why promoting early is the #1 booking strategy you can’t skip
• Simple ways to build urgency without feeling “salesy”
• How to market beyond social media so more people see (and book) your offers

Press play now so you can stop guessing and start booking out your sessions well before the busy season hits.

Back-to-School = Back-to-Marketing: 3 Free Ways to Get Photography Leads This Week

If the back-to-school season has you staring at an empty calendar and wondering how to jumpstart bookings again, this episode is for you. I know how hectic August can be—between school routines, birthday chaos, and prepping for fall—but you can still bring in new leads this week without spending a dime.

In this episode, I’m walking you through three free marketing strategies you can implement immediately: social media that actually books, email marketing that reconnects you with past clients, and local collaborations that get your name in front of the right people. No fluff—just simple, strategic steps to help you get visible and fully booked.

In this episode, I'm sitting down with Brittnie from Brittnie Renee Photography to talk about something every busy photographer mom struggles with: time management and getting it all done.

Brittnie shares her incredible transformation from being completely overwhelmed (literally sobbing on a coaching call!) to now running four businesses while feeling less stressed than when she had just one.

Key takeaways:

• How simple routines can free up hours you didn't know you had
• Why starting with just one small evening routine can change everything
• The game-changing power of the "top three priorities" method
• How Brittany's new photography planner teaches you to actually plan (not just write stuff down)

If you're tired of feeling overwhelmed and want to create more time for both your business AND your family, this conversation is exactly what you need.

In this episode, I'm answering the question I get asked most: how do I transition into full-time photography? Drawing from my own journey of leaving teaching in 2018, I share the practical steps you need to make this dream a reality without setting yourself up for burnout or failure.

Key takeaways:

• Create a solid plan with your timeline and full-time income number
• Save 3-6 months of bills before making the leap (desperation isn't a good look!)
• The reality of booking months in advance has changed post-2020
• Please note my Blueprint program is no longer available, but you can join the waitlist for the Fully Booked Method

If you're tired of the feast-and-famine cycle and ready to build a sustainable photography business, this episode is for you.

Meet Chantal (aka Cece), a Southwest Florida boudoir photographer in her second year of business who went from having only 3 paid shoots in her first year to adding 6 sessions to her books almost immediately after joining the Fully Booked Method. Her story is one of transformation and finding the foundational elements she didn't even know she was missing.

Chantal started as a podcast listener who felt like we were having coffee chats every Thursday morning on her drive to work. She knew something was missing in her business but couldn't pinpoint what it was - until she found the structure and visibility strategies that changed everything.

As someone juggling a full-time job as an assistant branch manager while building her photography business, Chantal's perspective on making time for growth while managing all of life's demands is incredibly valuable. Her passion for helping clients go "from zero to hero to goddess" through boudoir photography shines through every word.

In this episode, you'll discover:

• How Chantal overcame her initial hesitations about investing in her business
• The foundational business elements she was missing that were holding her back
• Her practical strategies for balancing a full-time job with building a photography business
• Why she got her first repeat client and how that felt like the ultimate compliment
• Her honest advice about doing the program "scared" but doing it anyway
• How the ChatGPT prompts helped her fine-tune her voice and efficiency

Chantal's journey from feeling like she wasn't a "legitimate photographer" to confidently backing up that title is inspiring and relatable for anyone in the early stages of their business.

Ready to hear how she found her missing pieces and transformed her confidence? Press play now!

Connect with Chantal

Today I'm chatting with Mike, a Utah photographer who specializes in couples and weddings and calls himself a "professional third wheel." His transformation story is absolutely incredible!

Mike went from posting on social media once every year and a half to completely revamping his online presence. He was struggling with consistency and didn't know how to market himself effectively.

But here's what blew my mind during our interview - Mike tested his SEO after launching his new website and jumped from the 4th or 5th page of Google straight to the FIRST PAGE. As a new dad balancing business growth with caregiving, his dedication to completing the program is truly inspiring.

In this episode, you'll hear about:

• How Mike overcame his biggest hesitation about joining "just another course"
• The marketing strategies that transformed his social media presence by 90%
• Why the community aspect of group coaching was a game-changer for him
• How he managed to complete the 8-week program while caring for his newborn
• His honest advice for photographers on the fence about investing in themselves

Mike's confidence transformation is something you can literally feel through the screen, and his results speak for themselves.

Ready to hear how he went from inconsistent posting to first-page Google rankings? Press play now!

Connect with Mike

I'm pulling back the curtain and taking you inside my brand-new 8-week program that's creating jaw-dropping transformations for photographers. After 4.5 years of running my Blueprint program, I completely shut it down to create something better.

This isn't just another course you'll never finish. I'm breaking down exactly what happens each week, why the live coaching component changes everything, and how I built this program in real-time to get the best possible results.

In this episode, you'll discover:

• The exact 8-week breakdown - from becoming the go-to photographer to mastering SEO
• Why I completely scrapped my popular Blueprint program to start over
• How live coaching calls and real-time feedback set this apart from DIY courses
• The ChatGPT strategies I teach that have been the biggest game-changer for students
• Why the community aspect makes photographers go "10 times further" in their business
• Why you need to start NOW if you want bookings during the slower months

Ready to see what a truly structured, results-driven photography program looks like? I'm sharing everything - the good, the challenging, and exactly why this program is creating transformations I've never seen before. Press play to get the full behind-the-scenes breakdown.

Want to be part of the next transformation? Get on the waitlist at brookjefferson.com/fullybooked - doors open July 15th for just 20 photographers.

I'm sharing an incredible success story that'll give you chills. My student Padma went from having an empty calendar to being booked solid through September - all in just 8 weeks.

This isn't just another "feel good" interview. Padma gets real about what it was like to feel scrambled and overwhelmed in her business, and exactly how the step-by-step structure of my program, The Fully Booked Method, changed everything for her.

In this episode, you'll hear:

• How Padma filled her June calendar completely and only has ONE date left in July
• Why the weekly structure and accountability made all the difference (compared to her previous self-paced experience)
• The specific modules that gave her confidence to reach out to people she was always hesitant to contact
• Her advice for photographers who feel scrambled and need a clear roadmap
• Why she says this investment gives "quick returns" when you follow through

Ready to hear a real transformation story that could be yours next? Padma's journey from overwhelmed to fully booked proves that with the right structure and guidance, everything can change in just 8 weeks. Press play now to get inspired and see what's possible for your photography business.

Connect with Padma