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Book Marketing Simplified

Book Marketing Simplified

By: Jenn Hanson-dePaula
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Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!© Jenn Hanson-dePaula Art Career Success Economics Literary History & Criticism Marketing Marketing & Sales
Episodes
  • How to Write Emails That Sell Books
    Jul 14 2025

    Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.

    LINKS

    The Ultimate Newsletter Checklist

    Newsletter Starter Kit

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    10 mins
  • Book Publishing Red Flags With Elizabeth Lyons
    May 30 2025

    Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.

    In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.

    We dive into:

    • The real differences between traditional, hybrid, and self-publishing
    • The most common (and costly) publishing mistakes authors make
    • Why self-publishing is more empowering than you think

    If you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.

    Tune in and get the insight every author deserves before they publish.

    Links

    “Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com

    “7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com

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    38 mins
  • Time-wasting Marketing Traps Authors Can Avoid
    May 9 2025

    If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies.

    In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.

    You’ll learn:

    • Common marketing tactics that waste time and money (and how to avoid them).
    • Which analytics and metrics matter the most when assessing marketing efforts.
    • A simple framework to map out your reader’s journey through your marketing funnel.


    Grab the free Pick Your Platform guide to clarify where you should show up online:

    https://jenndepaula.com/platform

    Ready to create a book marketing plan that works for you?

    Check out the Book Marketing Starter Kit:

    https://jenndepaula.com/book-marketing-starter-kit

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    18 mins

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