Link to Book: Link In this bonus episode, we explore how key principles from The Lean Startup by Eric Ries can elevate your approach to technical selling. Learn how to apply the Build-Measure-Learn feedback loop to continuously improve your sales strategies, deliver value to clients, and stay ahead in today’s fast-paced tech landscape. Whether you’re working with cutting-edge IT solutions or helping clients navigate digital transformation, this approach will help you make data-driven decisions and fine-tune your offerings for success. We’ll also discuss some of the book’s limitations and how to adapt these principles for complex sales cycles and non-tech industries.

Tune in to see how this method can make your solutions indispensable to your customers. 🔔 Don’t forget to subscribe to The Technical Seller for more insights, tools, and strategies to enhance your sales game!

Timestamps:

0:00 – Introduction

1:15 – Overview of The Lean Startup

3:05– Build-Measure-Learn Feedback Loop Explained

5:30 – Applying MVP to Technical Selling

7:50 – Challenges with The Lean Startup

9:20 – Final Thoughts and Takeaways

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