What will it take for brokers to still be relevant in the years ahead?

In this After Show conversation, Jason Cutter sits down again with Pedro Rojas to go deeper on the future of business brokerage, the role of technology, and the fundamentals that still matter most. Pedro makes the case that while AI, automation, and integrated tools are becoming essential, none of it replaces doing the basics well.

From CRMs and follow-up speed to workflow integration and word-of-mouth growth, this episode explores what separates brokers who will thrive from those who will get left behind. Pedro also shares a candid look at lessons from 2025, including how one successful listing exposed gaps in his systems and pushed him to build better automation.

This is a practical conversation about scaling smarter, staying tech-enabled, and remembering that in the end, business still grows through genuine conversations and trusted relationships.

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