How do you launch a luxury beauty brand that remains absolutely true to its "love of the soil" DNA while navigating the brutal practicalities of industrial manufacturing?

In this bonus content, host Katy Wellesley Wesley speaks with Charlotte Bouygues, founder of the new beauty line Dix Hectares, about her journey to find "unobvious collaborators" and materials that would not compromise her vision. Dorothee Meilichzon was the fierce and talented designer she found. Charlotte details the challenging two-year quest for the perfect, marble-look lid. A seemingly small component that became the "bane of her existence" until the well-timed discovery of a brand new sustainable material.

The discussion reveals the tension between aesthetic goals and uncompromising ethical standards. You'll hear the dramatic moment when her designer threatened to walk away, a crisis that ultimately led to the discovery of a groundbreaking, sustainable bioresin.

• (00:00) - Collaboration between Unobvious Partners
• (00:54) - The DNA of the Project
• (01:51) - The Challenge of the Lid Design
• (03:35) - The Turning Point: Commitment to Sustainable Material
• (04:47) - Partnership and Achieving a World First in Packaging

Charlotte Bouygues: Founder of the regenerative skincare line Dix Hectares, and Chairwoman of Eutopia Estates, the Bouygues family’s wine group. She is a third-generation leader with a background in strategic management from Babson College and extensive experience in marketing and media, including roles at L’Oréal in New York and as Director of E-Commerce at TF1’s Aufeminin Group. Her current work focuses on building a purpose-led brand that connects soil health and beauty for a new vision of luxury.

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Katy Wellesley Wesley: With over 18 years of leadership across galleries, foundations, and startups, Katy has built a career shaped by curiosity and a drive to explore new ideas. She spent a decade at leading commercial galleries—first at Gagosian, then at Pace, where she was Director of Exhibitions in London. She went on to lead the Villa Lena Foundation in Italy as Director, before joining the founding team of ROKBOX, a pioneering environmentally focused art logistics startup, as Sales Director. After relocating to Paris six years ago, Katy developed a strong interest in the intersection of art and luxury. To deepen this focus, she recently completed an Executive Master’s in Luxury Management and Design Innovation, a joint program between ESSEC Business School and Parsons School of Design. She now works as a consultant to brands, artists, foundations, and collectors. Among her clients is the legendary art publisher Cahiers d’Art, where she heads Commercial Partnerships.

Compelling is proudly in partnership with Cahiers d’Art.

Compelling is produced in collaboration with Cahiers d’Art, the iconic Paris-based art publisher founded in 1926, home of the Catalogue Raisonné of Picasso and most recently the Frank Gehry Drawings Catalogue Raisonné. At the heart of it's publishing program is the Cahiers d'Art Revue, one of the most significant and longest-standing annual art publications of the last century. In 2026, Cahiers d’Art will celebrate its 100th anniversary with a series of major publications, projects and exhibitions in collaboration with leading global institutions, including the Peggy Guggenheim Collection in Venice, the MoMA in New York City and the Musée Picasso in Paris.

Visit Cahiers d’Art

Art direction by Eddie Harrop Studio
Website and Production by Story Ninety-Four