Meet Bobbi Hamilton: The Wellness Visionary Who Builds Worlds

Bobbi Hamilton is the founder and CEO of Chi Universe, a Santa Monica–based wellness and technology company she launched in 2007. A patented inventor, designer, and creative director, Bobbi blends biomechanics, storytelling, and play to create interactive wellness products for kids, families, and adults—including the award-winning Chi Yoga Mat & Game. Her work focuses on elevating physical, mental, and emotional wellbeing through joyful, intelligent design.

Raised near Cornell University, Bobbi trained under Olympian Rick Gilbert and mind-body mentor Roy Alvarez, developing early mastery in visualization and precision movement. She went on to compete as a platform diver for UC Berkeley before transitioning into Hollywood as a stunt performer, athletic model, and on-camera talent.

A Pioneer in Play-Along Wellness

Bobbi’s Hollywood work—spanning campaigns for Canon, Adidas/Stella McCartney, Sony, NCAA, and more—sharpened her comfort on camera and her eye for world-class branding. Those skills helped elevate Chi Universe into retailers like Saks Fifth Avenue, Nordstrom, UncommonGoods, and Four Seasons Resorts, with features in Harper’s Bazaar, Goop, and The Today Show.

The concept behind Chi Universe was born during a children’s class at the Venice Public Library, when Bobbi sketched symbols on a mat to help a student overcome language and alignment challenges—sparking the patented, symbol-based system now used by families and schools worldwide.

Movement with Meaning

A lifelong athlete and healer, Bobbi has taught fitness since age 16 and later mastered yoga, Pilates, meditation, breathwork, Qigong, biomechanics, and Tibetan energetic therapy. She has taught at luxury resorts, corporate programs, and global initiatives including Michelle Obama’s Let’s Move! LA and the UN’s HerStory. As Chi Universe expands into digital media and major partnerships, Bobbi continues to build worlds where movement becomes mastery and play becomes purpose.