Bob Perkins has done things most people only read about — fighter pilot instructor, political fundraiser, the ad agency behind Apple's 1984 Super Bowl commercial, CMO at Calvin Klein, executive at Playboy, head of marketing at Pizza Hut, and turnaround CEO. He's sat on boards, built ventures inside the U.S. Chamber of Commerce, and now spends his time thinking and writing about how AI is fundamentally reshaping competition.

We got into all of it. From the real story behind the most famous Super Bowl ad ever made (and the worst one, made by the same people the very next year) to why marketing as a discipline is being consumed by AI, to a fighter pilot decision-making framework that most companies are too slow to execute. We also talked about what actually drives organizational change, why group dynamics override expertise, and what Bob would tell his 40-year-old self if he could go back.

This one went deep. If you run a business or lead a team, there's a lot here.

What you'll learn in this episode:

1. Why marketing is becoming unrecognizable — and what's replacing it
2. The real story behind Apple's 1984 ad and how it almost never aired
3. The Boyd Loop (OODA) — how fighter pilots make decisions at 500 mph and why it matters for your business
4. Why competitive advantage is shifting from planning to execution speed
5. How AI changes the feedback loop — and why that's the real unlock for sales teams
6. What stops organizations from acting on decisions they've already made
7. Why the power of the group is the most underrated force in business — and how it quietly kills change
8. Bob's advice to his 40-year-old self (and the one skill he wishes he'd developed more)

Books referenced in this episode:

1. Sapiens by Yuval Noah Harari
2. The Geek Way by Andrew McAfee
3. The Innovator's Dilemma by Clayton Christensen
4. On the Edge: The Art of Risking Everything by Nate Silver
5. The Infinite Game by Simon Sinek

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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.

About Ray:

→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.

→ Current founder of MSP Sales Partners, where we...