This week on the Black Knuckle Ranch Podcast, the conversation gets real.

We talk about mental load, burnout, broken equipment, and whether it's finally time to hire a full-time operator. When you're scaling a ranch business, the work doesn't slow down — the stakes just get higher.

Billy opens up (a little) about perfectionism and why he won't ask for help. We break down what it actually costs to run heavy equipment every day, why things break, and why $1,800–$2,000 per day isn't as crazy as it sounds.

We also talk about:

• 9 million social media views in 24 days

• Landing strategic sponsors (skid steers, mulchers, medical partners & more)

• Why some companies won't ever get our business again

• Growing the ranch without losing what makes it real

• And somehow… toilet paper sponsorships

This isn't a highlight reel.
It's what scaling a working ranch actually looks like.

Real Horses. Real Ranch. Real Talk.

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This ain't a social media highlight reel.

This is a working ranch.

In this episode of the Black Knuckle Ranch Podcast, we pull back the curtain on what it really takes to make money in ranching — and why most people get it wrong.

We talk about:

• The difference between income and sustainable income

• Why diversification matters (horses, hay, mulching, events)

• The real cost of running skid steers and heavy equipment

• Leasing roping steers vs. owning them

• Why deadlines mess with your head

• When to eat a job… and when to double down

• What happens when integrity costs you money

• And why communication in business matters more than being right

We also introduce Austin, swap stories about busted fuel filters, nearly dropping a gooseneck on Billy, 200-foot shrapnel from buried farm equipment, and the reality that some jobs go perfect… and some eat you alive.

If you're trying to:

• Start a ranch

• Grow a ranch

• Add a revenue stream

• Or just understand how real operators think

This episode is for you.

We're not here to impress you.
We're here to tell the truth.

Real Horses.
Real Ranch.
Real Talk.

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Some weeks on the ranch go according to plan. This was not one of those weeks.

In this episode of the Black Knuckle Ranch Podcast, we're living exactly how we always do — by the seat of our pants. From hauling hay math that somehow never adds up, to broken equipment, questionable decisions, and trying to keep horses getting worked while everything else demands attention, this is real ranch life as it actually happens

We talk through:

• Juggling hay deals, time, and manpower

• Equipment failures and how small mistakes turn into big ones

• Why ranch work is never just "one job"

• The chaos that comes with trying to do everything at once

• And how we decide what has to get done when plans fall apart

No highlight reels. No sugarcoating. Just honest conversations about running a working ranch, figuring it out as you go, and showing up ready to work — even when the week goes sideways.

Real horses. Real ranch. Real talk.

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