This episode is the permission slip, pep talk, AND strategy download you didn’t know you needed.

I’m joined by the one and only Keriann Bellamy—a ridiculously talented content strategist, email copywriter, and yes, the Content Manager here at BizMagic! Keriann is breaking down her signature framework of the four types of content your business actually needs to build trust and drive real, honest-to-goodness sales.

No hype. No trends. No BS. Just real strategy and examples you can actually use (plus a few gut health analogies because... why not?).

Here’s what we cover:

• The 4 content types that move your audience through their buyer journey (and why you need all 4)
• Why “just posting value” isn’t cutting it anymore
• How storytelling makes your biz more memorable and more sellable
• What “inspirational” content actually looks like (hint: not a quote graphic)
• Why email should be your content insurance policy
• What metrics to track to know if your content is working
• How to shift your content when your audience evolves
• PLUS: Keriann’s favorite tech tool, her Notion obsession, and how her theater degree secretly made her a badass copywriter

Wanna make your content actually work for you instead of just filling up your calendar and clogging your brain? This one’s for you.

About Keriann:

Keriann is a content strategist and email copywriter who helps online business owners attract dream clients and grow their business with done-for-you content and custom email funnels—so they can spend less time marketing and more time making an impact.

With a background in theater, health coaching, and seven years in digital marketing, Keriann blends expert storytelling with data-driven copy to help health and wellness coaches craft strategic and engaging content across multiple marketing channels. She specializes in capturing her clients’ authentic voice, ensuring their message resonates with the right people. She believes that great content is about building relationships, and effective messaging always wins over ever-changing algorithms.

When she’s not crafting compelling content for her clients, you can find her hiking with her border collie, Maple, or getting lost in her latest fantasy book. With a passion for holistic health, Keriann loves supporting female entrepreneurs with a mission to better people’s lives.

Links:

• Keriann’s Links:
  • Website
  • Instagram
  • LinkedIn
  • Facebook
  • Submit your free content for audit
• Get my Notion Template

Learn more about BizMagic or the BizMagic Podcast.

Today’s episode? It’s for when things are really hard. Like… the world’s-on-fire, tech’s-breaking, brain’s-short-circuiting kind of hard. Whether you're grieving, dealing with burnout, or your business is scaling faster than your sanity can keep up—I got you.

We’re talking about how to keep showing up when you feel like hiding under your desk (no shame, I’ve been there).

In this episode, I dig into:

• What “hard” really means (hint: your hard is valid, period.)
• Why showing up doesn’t have to mean showing up everywhere
• One-minute-at-a-time wisdom from an English professor
• The difference between finding community and getting help (both matter)
• Why “bare minimum” is sometimes exactly what’s needed

This isn’t your typical “just push through” pep talk. This is grace-filled, real-world advice for humans who also happen to run businesses.

So if you’re in the thick of it, press play. Then send it to a biz buddy who needs it too.

Learn more about BizMagic or the BizMagic Podcast.

In this episode, I sat down with my longtime client and communication powerhouse, Lisa Merlo Booth, to talk about the sticky (but super important) stuff: defensiveness in business communication.

Lisa is a relationship coach, speaker, and full-on paradigm shifter who's on a mission to transform how we show up in relationships—romantic, professional, and everything in between. This convo was juicy, real, and full of “aha” moments. You’ll hear:

• Why defensiveness is rampant in professional settings (yes, even yours)
• The three defensiveness archetypes and how they show up at work
• What it actually means to “speak it clean” and why it changes everything
• How to lead your team with grounded, powerful strength (without being a jerk)
• What to do when you are the defensive one (hi, me 🙋‍♀️)
• Why humane kindness and accountability are non-negotiables in a thriving business culture

Lisa also talks about her wildly impactful live course on defensiveness (which I highly recommend—it's changed the way I show up in my biz and my life).

If you’ve ever felt triggered by feedback, shut down in tense convos, or struggled to hold boundaries with clients, this one’s for you.

Lisa isn’t your typical relationship coach. With over 20 years of experience as a relationship coach and trained therapist, she cuts through the fluff and gets straight to the heart of the matter. Lisa tackles complex issues head-on with clarity, humor, and a no-nonsense approach that drives real, lasting change.

Her mission is to help individuals, couples, teams, and organizations create radically new relationships and cultures that don’t just survive—they thrive.

The old relationship rules are broken, and Lisa is here to rewrite them. Through her Radically New Relationships™ Paradigm, she challenges outdated norms and replaces them with a bold, transformative framework. Her approach ensures relationships are deeply supportive, powerfully connected, and built to last.

Links:

https://www.facebook.com/LisaMerloBoothStraightTalk

https://www.instagram.com/lisamerlobooth

www.lisamerlobooth.com

Offer: It's Not Me It's You, Tackling Defensiveness 6-week course starts Tuesday, May 13th.

Learn more about BizMagic or the BizMagic Podcast.