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Biz Communication Guy Podcast II

Biz Communication Guy Podcast II

By: Dr. Bill Lampton Ph. D.
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 Every week Bill Lampton, Ph.D.–the “Biz Communication Guy”–interviews renowned communication experts about their areas of expertise. Listeners learn tips, strategies, and guidelines for sales, management, customer service, presentation skills, technology, and persuasion. Catch every lively episode, so you will jet-propel your business communication skills–and profits! Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Elizabeth Cottrell Champions the Value of Handwritten Notes

    Elizabeth Cottrell Champions the Value of Handwritten Notes
    Dec 8 2025
    Bill Lampton: Hi there. Welcome to The Biz Communication Show. I’m your host, Bill Lampton, the biz communication guy, bringing you business communication tips and strategies that will elevate your business. And I don’t do this solo. I do it through a lively conversation with a communication expert who has excelled in business. And I’m very happy today to welcome Elizabeth Cottrell from Woodstock, Virginia. Elizabeth’s career path has been, I’ll definitely underscore this, anything but straight. With a graduate degree in human anatomy, she has been a leprosy researcher, published scientist, wife, mother, grandmother, community leader, and yes, there’s more. Freelance writer, desktop publisher, musician, and amateur radio operator. Since 2016, she has also served as the first woman to chair First National Corporation and First Bank in its 118-year history. Elizabeth is the author of Heartspoken: How to Write Notes that Connect, Comfort, Encourage, and Inspire. And it’s a terrific book. I’ve given it a five-star review on Amazon and I encourage everyone to order that book. Elizabeth speaks and writes widely about the lost art of personal notes through her Heartspoken movement. She encourages people to use note writing as a powerful way to strengthen relationships with family, friends, clients, employees, and donors alike. So I know that you will join me in welcoming Elizabeth Cottrell. Hello Elizabeth. Elizabeth Cottrell: Hello Dr. Bill. What a treat to be here. I’ve been looking forward to this. Bill Lampton: So have I and I know in the meantime you’ve been writing a lot of meaningful notes. Elizabeth Cottrell: I I do my best. I do try to practice what I preach. Bill Lampton: I want to ask you with that, yes, not a straight path career, with all that I just described, it certainly takes strong business communication skills. So I’m curious, where did you and how did you develop the communication skills that have put you even as a as an image breaker in the banking industry? Did you have courses? Did you have coaches or explore on your own? What what was the your path to the incredible wide range of business success that you’ve had? Elizabeth Cottrell: What a great question and and it took me um I’m I’m going down memory lane here but I mean I have to give my father tremendous credit, Jim Herbert, who lived to age 95. Um I’m the oldest of five, uh, and he came from a family of strong women, so he believed in me and my sister and that we could do anything our brothers could do. And, um, and Bill, he taught us, and I hope nobody thinks this is trivial because I think it’s extremely important, he taught us to hop up when somebody came in the room, to shake, shake their hand with a firm handshake, and look them in the eye. And he made us practice handshake because how often have all of us in business scenarios shaken hands with somebody who either had a very unimpressive handshake or broke our hand because it was so strong? So, um, I I think those are the those are the two things that immediately come to mind. But, um, I think he also had a philosophy which I think is really interesting for all of us children. He believed, he said, you don’t need I don’t need to teach you to be the best at anything, but I want to teach you how to do a lot of different things so that if somebody invites you to go water skiing, to go hiking, to go canoeing, you won’t have to say, oh, I don’t know how, I don’t want to do that. And so he gave us confidence in a whole wide range of things that I think then I took that into my later life. Bill Lampton: That’s a blessing and and so you had 96 years of valuable advice from your father. Elizabeth Cottrell: Absolutely. And and then I would have to say in terms of applying, um, that confidence later on to anybody I would any young person I would say is be yourself. We talked about this before we went live. Be yourself, um, show up, and be prepared. And those who have served me well. Bill Lampton: You remind me so much of my childhood because my father managed a department store. And he taught me, and he taught my brother, that when we came back from out of town when we’d become adults even, that it and we came into the store, we were to shake hands with every employee. Elizabeth Cottrell: Ah. Bill Lampton: We were to talk with them about what was going on with them, not what was going on with us. And early in my 20s, that was at first a little bit challenging and maybe awkward, but it it became something after a while. It was so rewarding to to renew contact with people in that store. Maybe if I hadn’t seen some of them in a couple of years, I’ve lived away. So, the the initial contact is is so valuable, and it’s as you say, the handshake is important because Elizabeth Cottrell: It is. Bill Lampton: just walking by and waving or but the handshake and and the right firmness of the handshake, that is that’s a signal of a closer ...
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    31 mins
  • Media Master Mike Sammond Gives Guidelines Business Leaders Need

    Media Master Mike Sammond Gives Guidelines Business Leaders Need
    Oct 20 2025
    Hi there. Welcome to the Biz Communication Show. I’m your host Bill Lampton, the Biz Communication Guy. In our eighth season of hosting outstanding business communication professionals who share tips and strategies that will boost your business. And today it’s an extreme pleasure and privilege to welcome Mike Sammond from the greater Atlanta metropolitan area. For the past 13 years, Mike Sammond has been the President and CEO of Gwinnett Business RadioX, a company that produces, distributes and markets online radio shows and professional podcasts for businesses of all sizes in the Atlanta area. Mike Sammond is an award-winning radio and television sportscaster. It’s impossible to mention all the places he has been a headliner. I can mention CNN Headline News, ESPN, he’s been a sports highlight reporter and broadcaster, announcer for Olympic Broadcasting services, and they have heard his voice and his expertise in faraway places like Vancouver, London, Rio, Tokyo, Beijing, Paris, Singapore. In fact, there are quite a few people who say that they have worked internationally, but they may have crossed the border once. Here’s a guy who has been an international voice and presence for 13 years. Mike Sammond’s play-by-play experience, uh, covers all sports, baseball, football, basketball, and hockey. He’s announced games for Major League Baseball, Arena Football, International Hockey League, Southeastern Conference, and the list, as they say, could go on. Additionally, Mike has been a minority owner in professional minor league sports, such as hockey and Arena Football while serving as a top executive in sports management. So, I know you will be excited as I am to welcome Mike Sammond. Hello, Mike, how are you doin’? Hey there, Dr. Bill. How are you? You know, it would have probably been a lot easier just to say, he’s a jack-of-all-trades but a master of none. Uh, that would have been inaccurate, sir, because you are a master of many. I’ve had the wonderful privilege of being with you when you first started Business Radio X. I remember very well, a Gwinnett Business Radio X. I remember very well a reception that was held after your first year or so, and it was so impressive, the number of leaders that you had brought into that program, and many of them now have their own network of listeners and admirers. The the first thought that comes to me today, Mike, is with all of this and looking at the fact that at the University of Georgia, where I once taught speech communication, your bio on LinkedIn shows that you were a broadcast journalism major. So, the thought comes to my mind, and I’m sure to our viewers and listeners, exactly when did you start getting interested in journalism as a professional? I sometimes wonder if maybe in your baby crib there was a camera and a microphone. What what really stirred your interest? Was it maybe watching some highly competent broadcasters or sensing the impact of the media? What what really got you into this exciting and dramatic business? It’s it’s funny, Dr. Bill, because you see people today and like my my kids, you know, and they’re in their 20s now and, you know, when they were going to college, they didn’t know what they wanted to do or had no idea. I I didn’t have a a microphone or a TV camera with me in the crib, but I kind of knew at a very early age, growing up, uh, outside of Boston. I was a big-time hockey fan, and so back then, I used to watch the Boston Bruins. And this was back when they had, uh, the great Bobby Orr and Phil Esposito and the big bad Bruins. And then, and then I I played hockey every single day, and I loved it. And for some reason, you would think a young kid in New England, uh, who loves hockey, would wanna grow up and be a professional hockey player. But for me, watching the telecasts on TV, I wanted to be Fred Cusick and Johnny Pierson. Those were the announcers for the Boston Bruins back then. And I thought, “How cool is it to have a job where you’re paid to go see hockey or paid to go see sports?” And so, for whatever reason, I just decided as a young kid, now going back and knowing how much they get paid these days, I probably should have gone that route, but I, you know, I never had the big size or anything like that, and I was a decent hockey player, but I wasn’t good enough. Uh, so from the age of six, seven, eight, nine years old, I knew I wanted to be a sportscaster of of some way. And when I was a sophomore in high school, my dad took a job in Atlanta, so we moved, uh, down south to the Atlanta metropolitan area, Alpharetta. I’m a graduate of Milton High School. And it turns out, I didn’t know at the time, but I was very fortunate that to move down here because UGA and I’m sure you know this, had one of the top journalism schools in the the country. Uh, back in the day, back in the the late 80s, if you wanted to be a broadcaster, you would go to Syracuse was the number one school. That...
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    36 mins
  • Darlene Drew Shares Her Keys to Effective Leadership

    Darlene Drew Shares Her Keys to Effective Leadership
    Oct 8 2025
    Hello. Hello. How are you? Well, I’m just thinking what a privilege and pleasure it is to host you for the second time on the Biz Communication Show. And I’d like to start with what I I consider a great illustration of persistence when you want something. And I’m referring to the fact that when you first applied for a position major position with the Corrections Bureau, you received a letter stating that you were not selected. Eventually, you received notification that you were accepted for that position. It will help us to know what happened in the meantime. How did you transition from being rejected to being accepted and oh my gosh, how many people in the job market today want to hear that. How did that happen? What happened? Well, thank you. Thank you, Dr. Bill. Um, that’s a wonderful question, and I love answering that. Um, having received a letter, I asked each person for you to think about a time when you applied for a position and you were so excited about it and anticipating after that great interview as you saw it, that you would be receiving a call or a letter. I certainly, if you’re saying, “Yes, that’s me,” I’m with you because that was me as well. And so I waited with anticipation for that letter, and finally, after waiting and waiting, it it was delivered to me by my dad who used to work for the post office, that made it that much sweeter to me. And anxiously, I I got the envelope, and I opened it up, excited to to read the letter, and it said this is notification that you were not selected. So, to your question, how did it go from not selected to being selected? I believe it started with my disbelief, my disbelief. I did not believe that what it said in that letter, me not being selected, could anyway possibly be accurate. I read the letter. I paused and contemplated it, I thought about it, and I did what naturally came to me at that time, and that was quite some time ago, and I would imagine in this age and time, it would certainly be what comes to younger people. I didn’t believe it, and so I picked up the phone. I picked up the phone doing what I believe millennials, Zoomers today would do. Instead of texting, we want texting then, I called the person, the Human Resources Administrator’s name who was on the letter. I called him and said, “I believe this is a mistake.” I believe it’s a mistake, and I ask you to please re-evaluate my interview packet, give it another look, and please call me later to notify me that I’ve been selected. And oddly enough, he listened to me, and later, some weeks later, I received another letter. And that other letter was the right letter that said, “Congratulations, you’re hired.” That is a marvelous lesson for each one of us in in believing first of all in ourselves, believing in our credentials, believing that we are the right person, that we can do the job. And then taking that next step, which so many of us probably would be reluctant or reticent to take, but you took it and then began an incredible career in corrections. You’re reminding me, Darlene, of an instant where there was a client that I really wanted to serve. I went to high school in Chattanooga, Tennessee. I went to McCallie school, a secondary school there. And that’s the home of Crystal. And so naturally, I loved Crystal Burgers. Well, eventually, I thought since I love Crystal and the company so much, I would love to present one or more seminars for them. So, I got the phone number of their trainer. I had an initial conversation, and while he was courteous, he said, “Nothing now.” So, a year later, I called again, “Nothing now.” And then because he lived rather close by my location in Gainesville, Georgia, I said, “Well, all right, you’re, you’re not going to hire me now, but I would like to have a few minutes visit with you to find out more about what your training program aims to accomplish with your employees.” And he said, “Okay, we can do that.” So, I I went to his home office here near Gainesville, Georgia. We sat, and I mostly asked questions, but every now and then when he would say, “Here’s one segment of our training,” I would say, “You know, I I’ve got something similar to that.” And without being pushy, I described my approach. And this happened for about 20 or 30 minutes. I didn’t dominate, but when there was an opportunity, I said, “Well, here’s what I would be doing if I were doing that program.” And at the end of our conversation, he looked at me and he said, “You know, I believe we need to hire you.” So, I was able then to go back to my home home high school home base and work with the Crystal company for half a day. It it all of us who are in either service or products business, I suppose the underlying lesson here is the first no should not be the final word. And you’ve illustrated that so well. Have you had any other instances such as the one I just described where you of course, you...
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    30 mins
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