Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
-
Narrated by:
-
By:
About this listen
Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world’s leading experts on Wikipedia strategy.
Bill explains why brands can’t afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence.
From the pitfalls of “learned helplessness” to the opportunities of Wikidata, Bill reveals why a Wiki strategy is now a marketing imperative.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.