Online search is changing fast, and home service businesses need to adapt or risk getting buried by competitors.

In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down what is actually working right now to help electricians, plumbers, HVAC companies, and other home service pros show up in Google and emerging search experiences.

No hype. No expensive tools. Just proven, practical strategies you can start using today.

What You’ll Learn in This Episode

Joe and Mike walk through five actionable strategies that are helping real businesses get more calls, more leads, and better quality customers.

Tip #1: Get More Reviews Where It Matters

Reviews are more important than ever.

You will learn:

• Why Google Business Profile reviews are non negotiable
• Which other platforms search engines pay attention to
• How to train your team to ask for reviews the right way
• How to respond to both positive and negative reviews to build trust

Tip #2: Add High Quality FAQs to Your Website

Customers are asking detailed questions before they ever call.

You will learn:

• Why FAQs help your website get discovered more easily
• Where FAQs should live on your site for maximum impact
• How to choose the right questions based on real customer conversations

Tip #3: Create a Price Range Page

This is one of the most powerful and underused strategies discussed.

You will learn:

• Why price range pages help your business stand out
• How to list prices without locking yourself in
• How this approach can attract better leads and reduce price shoppers

Tip #4: Build Separate Pages for Each Service

Listing all services on one page is holding you back.

You will learn:

• Why each major service deserves its own page
• How service pages improve rankings and conversions
• How this approach works for both SEO and paid ads

Tip #5: Create Individual Pages for Each Service Area

Search engines cannot guess where you want to work.

You will learn:

• How to structure city and service area pages
• Why suburbs, counties, and local neighborhoods matter
• How this helps both urban and rural service businesses

Who This Episode Is For

• Electricians
• Plumbers
• HVAC contractors
• Carpet cleaners
• Any home service business looking for more consistent leads

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini

Episode Summary

Joe and Mike break down why Google reviews matter more than ever for home service businesses. They share fresh ranking and consumer-behavior stats, explain the concept of review velocity, and give a practical, low-tech “Google Review Hack” that makes leaving reviews easy for customers and consistent for your team. If you want more calls from your Google Business Profile, this episode is a playbook.

What You’ll Learn

• Why Google reviews are the new word-of-mouth for home services
• How replying to reviews impacts trust and conversion
• What “review velocity” is and how it affects rankings
• Why reputation can beat ranking position for call volume
• How reviews influence results in tools like ChatGPT, Yelp, and Reddit
• A simple QR code system to get more reviews on the spot
• How to encourage techs to ask for reviews consistently

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini

n this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini tackle one of the most common — yet confusing — questions home service pros face: “How much should I spend on marketing?”

They break down practical budgeting strategies for every stage of business, from brand-new startups to established multi-truck operations. Whether you’re an electrical Contractor, HVAC tech, pressure washer or carpet cleaner, this conversation will help you set up a sustainable marketing plan that grows your business without draining your wallet.

Key Topics Covered

• The 10% Rule: Why allocating 10% of your revenue to marketing can keep your business healthy and growing.
• Adjusting for Your Stage of Business: What to do if you’re just starting out vs. already established.
• Referrals Aren’t Enough: Why relying solely on word-of-mouth will eventually stall your growth.
• Budgeting Habits: How to set up a dedicated savings account for marketing and make it automatic.
• Hustling Without a Budget: Proven ways to market your services for free — from door hangers to partnerships and community networking.
• Avoiding the Comparison Trap: Why chasing “big competitors” can lead to overspending and burnout.
• Smart Scaling: How to reinvest wisely as you grow and when to slow down or ramp up your ad spend.

Real-World Advice:

Joe and Mike share personal experiences from their own service businesses and marketing agencies, revealing both the wins and the lessons learned. Their bottom line? Marketing never stops — it just evolves.

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini