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Beyond the Numbers with Bev Wakefield

Beyond the Numbers with Bev Wakefield

By: Briight Studios
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About this listen

Welcome to Beyond the Numbers, the podcast where we take the stress out of business finance and break down the numbers in a way that actually makes sense.

Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances. From cash flow to pricing, profit to planning, Bev breaks it all down with clarity and simplicity, so you can make confident decisions and build a business that truly works for you.Copyright 2025 All rights reserved.
Economics Management Management & Leadership
Episodes
  • I’d Charge Properly (From Day One) S03 E03
    Feb 5 2026

    Pricing is where confidence wobbles and self-doubt creeps in. It is also where so many business owners quietly undercut themselves.

    In this episode of Beyond the Numbers, Bev shares what she would do differently if she started again, and it starts with charging properly from day one. She unpacks how fear-based pricing keeps businesses small, why waiting for “one day” rarely works, and how underpricing makes it impossible to scale, hire, or pay yourself well.

    You will hear practical examples, simple numbers that change how you view price increases, and the mindset shifts that turn pricing into a source of clarity rather than stress. Because pricing is not just about what clients will pay. It is about building a business that supports your life now, not someday.

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    6 mins
  • I’d Build Around Life, Not Fit Life Around Business S03 E02
    Jan 29 2026

    When you start a business, it’s easy to tell yourself you’ll sort the balance later. Later, when things calm down. Later, when it’s successful enough.

    In this episode of Beyond the Numbers, Bev shares what she’d do differently if she started again, and it starts with building a business around life, not squeezing life in around work. From the invisible mental load of being a business owner to the slow creep of overwork, she unpacks how good intentions can turn into burnout.

    You’ll hear practical reflections on boundaries, delegation, energy, and designing your week with intention, plus a simple challenge to help you put yourself back into the picture. Because a business that costs you your life isn’t success at all.

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    9 mins
  • Leadership Lessons From a Front Line Negotiator | Lessons from Nicky Perfect | S03 E01
    Jan 22 2026

    We’re often taught that leadership is about control, authority, and having all the answers. But what if real leadership starts somewhere quieter, with self-awareness, emotional intelligence, and the courage to change how you show up?

    In this episode, Bev is joined by Nicky, whose career began with more than two decades in the Metropolitan Police, before moving into coaching and leadership development. Drawing on frontline experience, Nicky shares what she learned about pressure, responsibility, and the limits of trying to change other people - and why the only real power we have is how we choose to respond.

    They explore what happens when high-performing environments ignore emotional wellbeing, how burnout creeps in unnoticed, and why being “strong” doesn’t mean shutting everything down.

    Nicky talks candidly about learning to listen differently, creating psychological safety, and leading in a way that allows people to feel heard, valued, and trusted, even when things are busy or difficult. This conversation is about modern leadership, personal responsibility, and the quiet mindset shifts that can transform teams, relationships, and yourself.

    If you’re leading people, managing pressure, or questioning how you show up at work and at home, this episode offers clarity, perspective, and a calmer way forward.

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    47 mins
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