In this episode of the Meat Success podcast, Katie Olthoff interviews Aaron Steele, founder of Goats on the Go, a national targeted grazing service. Aaron explains how his goats and sheep are used to control unwanted vegetation for diverse customers, from suburban backyard owners to government agencies concerned with wildfire prevention. He discusses the economics of combining meat goat production with commercial grazing services, emphasizing how multi-revenue streams can make goat farming more profitable. Aaron also shares insights on market segmentation, pricing strategies, and the importance of understanding customer values. He highlights the necessity for affiliates to provide great customer service, value their time appropriately, and be enthusiastic about their business. Katie connects these ideas to selling meat direct to consumers, stressing the significance of meeting customer values and providing a quality product. Aaron plugs his audiobook, 'Goats for Good,' which outlines the benefits and enterprises associated with raising goats.

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