Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged cover art

Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged

Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged

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 To understand why some advertising appears expensive but later proves worthwhile, we need to introduce one more idea — lifetime customer value. The post Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged first appeared on Mad Black Cat.

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